Hi Iwan,
Got traffic but struggling with toxic links dragging down your rankings?
A supplement brand came to The Search Initiative with exactly this problem.
Their site was plagued with spammy backlinks and technical issues that were killing their organic visibility.
Here's the exact strategy we used to clean up their mess and grow their traffic by 65%:
1. Backlink Quality & Toxicity Reduction
- We prepared and submitted a disavow file targeting toxic domains and spammy anchor patterns to lower risk and clean the link graph.
- We secured high-authority, niche-relevant editorial placements via targeted Digital PR tied to the client's research launch, executing three PR distributions over three consecutive months to maintain momentum.
- We focused acquisition on health/nootropic editorial sites with strong trust metrics to lift domain-level authority.
2. Anchor Text & Link Placement Strategy
- We requested branded and hybrid/natural language anchors in new placements to rebalance the profile and reduce over-optimization risk.
- We shifted away from image-based links and prioritized contextual in-article links for stronger topical relevance and passage-level value.
- We executed a coordinated placement strategy across 50+ health and nootropic-related websites to diversify referring domains and anchor variations.
3. Authority Building & Rankings Growth
- We built high-quality links to key commercial and research-driven landing pages to concentrate authority where it impacts revenue.
- We ran the research campaign across digital channels alongside PR distribution to maximize citation velocity and discoverability.
- We increased top-10 rankings for priority, higher-volume keywords through authoritative, context-rich backlinks supporting well-optimized pages.
4. Technical SEO Fixes
- We fixed canonical and redirect URL mismatches by implementing redirects from URLs with trailing slashes to versions without trailing slashes, and updated canonical tags accordingly to consolidate SEO signals and improve indexing accuracy.
- We updated or removed all broken internal links that were directing users to 404 pages, which had been negatively impacting user experience and site credibility.
The result of these changes?
- Organic traffic jumped by 53.63% (20,249 → 31,109)
- Engaged sessions grew by 62.78% (17,603 → 28,654)
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