Hi Iwan,
Most SEO "experts" are still chasing yesterday's ranking factors.
Meanwhile, the sites that are actually ranking on Google and showing in AI search are doing something completely different.
I've analyzed hundreds of client sites this year to see what's working.
Here are the 10 factors that separate winners from losers:
1. Brand Authority Signals
Google tracks how often your brand gets mentioned across the web.
- Get featured in industry roundups and "best of" lists
- Secure mentions in news publications
- Build citations without needing backlinks
- Focus on growing your brand search volume
2. Multimedia Content Integration
Google's AI Overviews pull more images, videos, and audio than ever.
- Embed videos in blog posts to increase dwell time
- Add custom images with descriptive alt text
- Include audio content with full transcripts
- Use infographics and charts for data visualization
3. Strategic Link Quality
Links from AI Overview sources carry massive weight.
- Target sites that appear in Google's AI summaries
- Skip manipulated DR metrics from vendors
- Focus on editorial mentions over paid placements
Remember that quality beats quantity every time
4. Intent-Focused Titles
Your title should match exactly what searchers want.
- Include primary keywords naturally in titles
- Match the search intent (informational vs commercial)
- Keep titles under 60 characters
- Make them compelling enough to click
5. Logical Content Structure
Your H2s and H3s should tell a complete story.
- Group related subtopics together logically
- Use descriptive subheadings with target keywords
- Create smooth content flow from start to finish
- Answer related questions within each section
6. Crawl Accessibility
If Google and AI bots can't read your site, you're invisible.
- Run Screaming Frog audits to find crawl issues
- Check Cloudflare settings (they block AI bots by default)
- Submit clean XML sitemaps regularly
- Fix broken internal links immediately
7. Mobile-First Experience
64.35% of web traffic comes from mobile devices right now.
- Test every page on mobile devices first
- Check loading speeds on 3G connections
- Make sure buttons and forms work on touchscreens
- Optimize all images for smaller screens
8. Clean Technical Foundation
The boring stuff that breaks everything when ignored:
- Install SSL certificates properly across your site
- Eliminate duplicate content issues completely
- Set up proper redirects for any moved pages
- Add schema markup for rich snippet opportunities
9. Google Business Profile
Essential for any business with a physical location.
- Complete every section of your business profile
- Collect genuine customer reviews consistently
- Post regular updates and fresh photos
- Respond to all customer reviews promptly
10. Unique Product and Category Content
Critical for e-commerce sites that want to rank.
- Write original descriptions for every product
- Add helpful content to category pages
- Include FAQ sections with strategic internal links
- Provide real value beyond basic product specs
Focus on these 10 signals, and both your Google and AI rankings will improve.
The rest is just noise.
Want to see how your site measures up against these factors?
Click here for a free website audit and we'll show you exactly what's holding back your rankings on Google and AI Search features.
To your continued success,
Matt Diggity
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