This site went from 266K to 932K monthly users...

Here's the 4-part SEO strategy behind it

Hi Iwan, My agency, The Search Initiative, recently helped a client site grow organic users by 250% in 6 months. From 266,409 to 932,409 monthly users. No ad spend. Here's the exact 4-part strategy we used: 1. Category Expansion and Opportunity Mapping Before adding new categories, audit which keyword gaps actually have volume, intent match, and realistic ranking potential. Prioritize by commercial value first, not just what gets the most searches. Build a universal template every category page must follow. Define the structural elements each page needs (intro copy, FAQs, internal links, schema, and media) plus a minimum content depth so every page has enough context to compete in search results and show up in AI summaries. 2. Technical SEO and Internal Linking Set clear hub-and-sibling linking rules so related categories and blog posts reinforce each other. Use consistent anchor text variants across pages to keep relevance signals strong without diluting them. Audit your internal links on a regular basis. New categories need to connect to parent pages and supporting content the moment they go live, not weeks later. This improves your site structure so that users and search engine bots can easily navigate your website Validate and add structured data across your category templates. This increases your eligibility for rich results and improves how you appear in AI search summaries. Update your primary navigation to reflect your expanded category structure so both users and search engines can find new sections right away, including any geo-specific listings. 3. Informational Content and Authority Building Build a content calendar around your priority themes and commercial categories. Write briefs that define the target intent, content depth, internal linking targets, and SEO goals for each piece before writing starts. This gives you a strong SEO foundation to ensure your content will be optimized. Publish content that answers high-intent research queries. Use data, statistics, and original insights to make each piece worth linking to and easy for AI to extract. Run a link-building campaign targeting both commercial and informational pages. Focus on relevance and authority over volume. 4. User Engagement and Discovery Find where users are dropping off in your navigation, especially where too many options cause decision fatigue. Redesign those flows to reduce friction and get users to what they need faster. Add features like recently viewed items or auto-saved searches to improve return visits without requiring account creation. Build email capture tied to real user value: price alerts, availability updates, or new releases, to turn browsing intent into qualified leads. This also provides an opportunity for you to retarget these prospective customers with future marketing and product updates. Surface real-time signals like trending tags or popular searches. This adds urgency and social proof without getting in the way of the browsing experience. The results after 6 months? Total users: 266,409 → 932,409 (+250%) New users: 262,773 → 904,939 (+244%) Returning users: 13,571 → 54,371 (+301%) Want results like this for your site? Head over to The Search Initiative for a free audit. We'll give you actionable steps to grow your traffic right away. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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You’re silently bleeding money. Here’s why…

Hi Iwan, The backbone of every successful online business is a proper funnel. And what I keep seeing over and over again... Businesses running leaky funnels that quietly bleed their ad spend dry. When in reality, fixing that one thing could 5-10x their revenue on the same budget. Here's a quick math breakdown: You spend $3k, get 500 clicks, and walk away with: → 20 leads → 1 sale at $2k revenue → A campaign that lost money ...versus what happens when that same $3k runs through a proper funnel: → 80 leads → 12 sales → $24k revenue → $21k+ profit Same traffic. Same budget. The only thing that changed was the system behind the click. That's exactly what my team builds with the Ad-Ready Funnel. Not another agency retainer. Not a new landing page. But a full system you own forever, with no monthly fees and no commissions taken from your revenue. Here's what's included: → Multiple landing pages → Qualification forms with smart logic → Multichannel retargeting setup → Full tracking and analytics → Dedicated 5-person team → Lead magnets for your industry → Email and SMS sequences, set up and running → Done-for-you ad creatives → Complete CRM system Right now it's 50% off. $1,500 instead of $3,000. And we only take on a limited number of clients at a time, so this won't stay open long. If your business is running paid ads and you're not happy with what's coming back, put your details here and let's look at your numbers together: https://diggity.media/ad-ready-funnel To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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I stopped publishing new content…

Something crazy happened…

Hi Iwan, Recently, my agency doubled a real estate client's organic traffic. The crazy part? We didn't publish a single new blog post. Instead, we took their old content, repurposed it across the right channels, and let it rip. Turns out, Google AND the AI search engines absolutely love this stuff. In my latest video, I walk you through the entire playbook: The free tool that shows you where your audience actually searches (hint: it's probably not where you think) How one old blog post can turn into 10+ pieces of content in under 20 minutes A simple page structure that's getting our clients pulled into AI Overviews left and right Check out the full breakdown here<< Oh, and the AI referral traffic results at the end? 2,814% growth. You'll want to see that for yourself. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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A personal update from Matt Diggity

Hey Iwan, For the past 15 years, most of you have known me through one lens. SEO. CMSEO Conference. Building and selling internet businesses. That part of my life is not going anywhere. I still enjoy the work, still run my companies, and still help businesses grow. Over the last few years, though, another part of my work has become just as important to me. Working directly with people. This includes coaching and mentorship, not only for founders, but for anyone committed to growth, change, or a new chapter. People thinking seriously about their purpose, their relationships, their direction, and their inner life alongside their professional one. I have also been backing a small number of exceptional founders as an angel investor and supporting them as they build meaningful companies. One example is Surfer, which was acquired in October 2025. Until now, I never really had a proper home for these parts of my work. So I built one. My personal site is now live << This is where I am bringing everything together. Coaching and mentorship, angel investing, and the digital marketing work for which many of you already know me. I would love for you to take a look and let me know what you think. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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ChatGPT just broke its biggest promise (Feb News Roundup)

Hey Iwan, February was a big month in the marketing world… and not in a good way for some people. ChatGPT quietly reversed one of its founding principles, Google was forced to reveal what's actually happening inside its ranking systems, and a major marketer declared social media officially dead. Here's what's waiting for you in this month's Diggity Marketing News Roundup: What the DOJ trial accidentally exposed about Google's hidden ranking system (and why it changes everything you thought you knew about getting traffic) The real reason your blog posts aren't building topical authority (and what the fastest-growing sites are doing instead) 2 million LLM sessions tracked across 9 industries: the findings on which AI tools are actually sending traffic will surprise you Read the roundup here: https://diggitymarketing.com/news-roundup-feb-2026/ Don't miss out on the latest news. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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How this site nearly tripled traffic in 8 months...

With just content and on-page fixes (no link building)

Hi Iwan, What if you could nearly 3x your traffic without building a single backlink? My agency, The Search Initiative, did exactly that for an ecommerce client. We took their organic sessions from 384 to 1,136 in 8 months (195.83% growth) using content strategy and technical fixes alone. Here's the exact playbook you can copy: 1. Content Gap Analysis and Solutions Pages Audit your site to identify missing content that explains your offering for different audiences, use cases, or contexts. Look for gaps where prospects need to understand why your solution exists and how it applies to them. Create dedicated pages that outline the user's challenge, your approach, and the specific value you deliver. Focus on how your solution benefits the end user, not just what it does. Map out top-of-funnel informational topics your site doesn't cover yet. Prioritize educational content that helps your audience understand the problem space, terminology, or decisions they face before buying. Build content clusters by publishing supporting pieces that interlink around core themes. This helps users explore topics in depth while strengthening your site's topical authority for search engines. 2. Homepage and Core Page Optimization Review your homepage to ensure it communicates your purpose and value within seconds. Most users decide whether to stay or leave based on what they see above the fold. Improve visual hierarchy so key information stands out immediately. Use clear headings, supporting content, and whitespace so users can quickly scan and understand what you do. Define one primary action per page and design around it. Multiple competing CTAs weaken conversions. Be crystal clear whether you want users to contact you, sign up, or take another specific step. Rewrite your homepage's page title and meta description to be concise and action-focused. These elements directly impact click-through rates from search results. Restructure core product or service pages so essential information appears early. Reduce friction by putting the most valuable details where users can find them fast. Shift from feature-heavy copy to value-focused messaging. Explain what users gain, how it works, and why it matters. Add enough depth for both SEO and AI-powered search features. Add credibility signals like testimonials, case studies, certifications, or data points. These trust elements support user confidence and decision-making. 3. Informational Content and Topical Authority Identify priority themes that align with your expertise and ensure each theme is supported by multiple interconnected pages. Single pages rarely rank as well as comprehensive topic clusters. Expand informational content to cover foundational concepts, common questions, and emerging topics. This supports users at different stages of awareness and captures search traffic across the entire funnel. Review performance data regularly to refine content depth, freshness, internal linking, and structure as user needs and search behavior change over time. The result of these changes? Organic sessions: 384 → 1,136 (+195.83% growth) Engaged sessions: 253 → 630 (+149.01% growth) Want to see results like this? Head over to The Search Initiative and fill out the form. We'll give you a free audit of your website with actionable strategies to grow your traffic right away. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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