Your product pages are losing to AI summaries

Here's the structure that gets you cited instead of skipped

Hi Iwan, AI Overviews and chatbots increasingly answer product questions before users ever reach a site. If your product pages read like a spec sheet instead of an answer, AI tools skip you and cite a competitor or a review site instead. Here's how to fix that: 1. Answer the buying question before the features Users searching product terms usually have a specific decision question in mind, not a request for a features list. Open with a 2-3 sentence answer to the core question: does this work for my use case, and why. Push the full spec table below the fold, after the answer. Use the exact phrasing customers search with, not internal product naming. 2. Add comparison content directly on the page AI tools cite pages that help users decide between options, not pages that only describe one option. Include a short "how this compares to [alternative]" section addressing the most common competitor. Use a simple comparison table with 3-4 decision factors, not 15. Be honest about tradeoffs. Overselling gets filtered out by both users and AI extraction. 3. Surface real usage proof near the top Generic marketing claims get ignored by AI systems looking for verifiable signals. Add a specific customer result or use case within the first 200 words, not buried in testimonials at the bottom. Use exact numbers where you have them: "cut setup time from 3 hours to 20 minutes," not "saves time." Link out to a case study or review page that backs the claim. 4. Structure FAQs around real objections, not generic questions AI tools pull FAQ sections directly into their answers when the questions match real search intent. Pull actual objections from sales calls, support tickets, or reviews. Write direct, one or two sentence answers. No hedging. Skip questions with obvious answers like "is this easy to use." Most product pages are built to sell once a visitor arrives. Increasingly, they need to sell inside an AI answer before the visitor ever gets there. Click here to get a free audit of how your product pages perform in AI search. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The free playbook disappears this Friday

The survey window closes with it

Hey Iwan, I put together the 2026 Digital Marketer's Playbook to share what's actually working right now across SEO, paid media, content, AI, email, and conversion. I built every strategy in it from real campaigns on real sites. And it's free. All you need to do is fill in a quick survey. It takes 8-10 minutes and is completely anonymous. Your answers go into the first-ever Diggity Marketing Industry Report, and you'll get the full report when it's out. Survey closes Friday. Grab the free playbook before Friday To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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ChatGPT's ad dashboard was leaked...

Hi Iwan, ChatGPT followed up by leaking its ad platform to closed beta members. Google officially flipped the switch on AI search agents this month. And the May Core Update quietly removed AI content blogs with 100,000+ monthly visits from Google's index entirely. This month's Diggity Marketing News Roundup covers it all, plus: The exact layout of ChatGPT's leaked ad dashboard How Google's May Core Update hit AI content sites Google's stark warning to SEOs about buying AI mentions ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-june-2026/ Don't miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The E-E-A-T signal most sites still fail at

and treat it as optional…

Hi Iwan, Google updated E-A-T to E-E-A-T in December 2022 by adding "Experience" as a distinct ranking signal. That first "E" means demonstrating that your content comes from someone who has actually done the thing they're writing about - not just someone who researched it. Most sites still treat it as optional. Google's Helpful Content Updates hit the sites hardest that are missing this signal. Here's how to build it into your site: 1. Make first-hand experience visible on the page Claiming expertise isn't the same as demonstrating it - and Google's quality raters know the difference. Add author bios with specific credentials: not "John is passionate about marketing," but "John has managed $2M in paid ad spend across 12 industries over 9 years." Include your own results and case study data, not just third-party statistics. Reference the specific tools, mistakes, and processes you've personally used, not generic advice. Add a short "how I know this" note on posts where your direct experience is the core value. 2. Use primary sources and original data Google rewards content that adds something new - not content that restates what already exists. Run your own tests, surveys, or experiments and publish the findings. Reference original research with direct quotes, not a summary of a summary. Include screenshots, real dashboards, and before/after data from actual work you've done. When you cite a stat, link to the primary source directly, not to a post that cited it. 3. Build an author presence outside your site Google's quality raters check whether an author exists beyond the page they're reading - and AI search tools do too. Create LinkedIn profiles and author pages on major publications for every writer producing content on your site. Get your authors quoted or mentioned in other industry articles. Build a byline history: guest posts, interviews, podcast appearances, and roundup contributions all count. Link from your site's author pages to those external appearances so Google can follow the trail. 4. Match content depth to topic complexity Thin content on a complex topic signals that the author didn't know the subject - regardless of word count. Research what the top 5 ranked pages cover, then identify what they all miss. Include the nuances, edge cases, and expert-level detail that only someone with real experience would add. Add a "common mistakes" or "what I got wrong at first" section - these are hard to fake. Update your highest-traffic pages every 6-12 months with new data as your own knowledge grows. Google's algorithm keeps getting better at detecting whether content came from someone who's done the work. Sites built around real experience outlast every update. Click here to get a free audit of your site's E-E-A-T signals. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Your 2026 Digital Marketer’s Playbook is ready

For free

Hey Iwan, I put together the Digital Marketer’s Playbook 2026 on what's actually working in digital marketing right now. It covers what's actually working right now across SEO, content, paid media, authority building, email, conversion optimization, and analytics. All tested on real sites with real budgets. And it's free… All I need from you is 10 minutes to fill in a quick survey. I'm building the first ever Diggity Marketing Industry Report. Real data from real marketers on what's working, what's failing, and where budgets are actually going this year. Your answers shape the report. The playbook is my way of saying thanks. Grab your free copy here: https://forms.gle/5NQ1C542YJLiatEKA To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The ranking lever most SEOs skip

The most powerful links are already on your site.

Hi Iwan, Most SEOs spend months chasing links from other sites. They configure their internal links once and never revisit them. That's a mistake. Internal links pass PageRank between your pages, shape how Google understands your site's structure, and most sites have them set up in a way that actively dilutes rankings. Here's how to fix your internal link structure: 1. Point links to the pages that need ranking power Google doesn't treat all internal links equally - placement and context both matter. Map your money pages: the commercial, lead-gen, or high-value content you most need to rank. Use Google Search Console to find which pages already have the most referring domains pointing to them. Send internal links from those high-authority pages directly to your money pages. Prioritize body content links over footer or sidebar links - Google weights contextual placement more heavily. 2. Fix your anchor text "Click here" and "read more" waste one of the most direct signals you can send to Google. Use descriptive anchor text that tells both the user and Google what the destination page covers. Match the anchor to the primary keyword you want the destination page to rank for. Vary anchors slightly across different pages linking to the same destination - identical anchors across five pages looks unnatural. Audit existing anchors with Screaming Frog, filter for generic text, and update them in batches. 3. Stop burying your best pages Google discovers and recrawls pages through internal links. Google crawls pages more than 3-4 clicks from your homepage less often and ranks them less aggressively. Keep every important page reachable within 2-3 clicks from your homepage. Add your most valuable content to your navigation or a resources hub if it sits buried deep in your site. Run a Screaming Frog crawl and check the Crawl Depth report - flag anything beyond depth 4. Create category or hub pages that aggregate your best content and link to each piece directly. 4. Fix orphan pages An orphan page has no internal links pointing to it - Google barely finds it, and it passes no authority to anything else on your site. Run a Screaming Frog crawl and filter for pages with zero inlinks. For each orphan, find 2-3 published pages where a contextual link fits naturally. Never let a page you want to rank be an orphan. Run this check quarterly - every new content push creates new orphan risk. Most sites I audit have hundreds of ranking opportunities sitting inside their own content, completely untouched. Click here to get a free audit of your site's internal link structure. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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