Why AI-written pages crash within months...

Plus what Google’s newest spam update changed

Hi Iwan, New research tracked more than 220 sites from AI content vendors and found that many of their pages grew fast, then crashed within 3-6 months. Meanwhile, Google’s latest spam update took nearly two weeks to finish and registered 9.4 out of 10 on Semrush’s volatility tracker. This month’s Diggity Marketing News Roundup breaks it all down, plus: A 5-step method for reviving a dead website Why Google’s AI Overviews suddenly link out far more often ChatGPT’s new sponsored agents, and what they mean for ads ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-oct-2026/ Don’t miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Our 2026 industry survey results just landed

And AI adoption didn’t separate the businesses that grew.

Hi Iwan, We surveyed 479 digital marketing practitioners for our first-ever State of Digital Marketing report. We expected AI adoption to be the line between the businesses that grew and the ones that didn’t. It wasn’t. Businesses running AI at the center of their operations were no more likely to have grown their budget last year than businesses still exploring it. Something far less fashionable predicted growth instead, and the gap between the businesses that have it and the ones that don’t runs through all eight chapters. That's why I put together the full report breaking down every gap we found. Here’s some of what’s inside: Businesses with a clearly defined strategy were nearly twice as likely to grow their marketing budget over the past year Why output quality rather than cost is what’s holding back AI adoption, and the review layer that fixes it What businesses actually do when a skills gap appears, now that hiring has stopped closing them Based on 479 real practitioner responses, collected in June-July 2026. Download it for free here: https://diggitymarketing.com/industry-report-2026/ To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Why your traffic isn't turning into leads

Three quick fixes that don't need more visitors

Hi Iwan, You can get more leads from the traffic you already have, without publishing a single new page. Most sites lose visitors at the same few spots, and each one takes an afternoon to fix. Here's where to look first: 1. Match your page to what the visitor wanted Someone who searches "how much does X cost" wants a price, not a company history. Check the top 5 search results for your best page and note what format they use. Put the answer to the search question right at the top of the page, so visitors see it without scrolling. Move your service pitch below the answer, not above it. 2. Give every page one clear next step Pages with five different buttons usually get clicked on none of them. Pick one action per page: call, form, or download. Repeat that same action after the opening answer and again near the end. Use specific button text like "Get a free quote" instead of "Submit." 3. Find the pages with traffic but no leads These are your fastest wins, because the hard part (traffic) is already done. Open Google Analytics and sort your pages by visits, then check form fills for each. Pick the top 3 pages with the biggest gap and fix those first. Re-check after 30 days to see which change moved the numbers. More traffic costs months of work. A better page costs an afternoon. Click here to get a free audit of where your site is losing leads: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-traffic-to-leads-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The one book that I re-read over and over

Tim Ferriss and a $700B investor both swear by it

Hey Iwan, A few years back I hit a wall. Burned out, running multiple businesses, no idea why nothing felt like enough. One book got me out of it: Awareness, by Anthony de Mello. Tim Ferriss rereads it every year. Peter Mallouk, who runs a $700 billion wealth management firm, calls it the book he gifts the most. This video on my new channel breaks down what's in it: The identity test that exposes what's actually running you Why fixing the situation doesn't always fix the feeling The one-word swap that cuts your stress response in seconds Watch it here << To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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25% of the internet just started blocking AI...

This month's roundup breaks down why

Hi Iwan, Cloudflare just started blocking Google, Microsoft, and Apple's AI crawlers by default, across roughly 25% of the internet's sites. That could affect your site's indexing whether you use Cloudflare or not. Meanwhile, I ran a live test, letting AI agents run an entire SEO strategy, and the results surprised even me. This month's Diggity Marketing News Roundup breaks it all down, plus: What happened when I let AI agents loose on a real SEO strategy A new study on how much of the internet is actually written by AI Which sources AI tools actually cite for your industry ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-sep-2026/ Don't miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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