| Hi Iwan, Most sites lost 40-60% of their traffic in the latest Google update. Our client's traffic tripled. Here's what we did differently: Most businesses create content once and hope it ranks. We took a different approach with a client in the health niche, and the results were insane. Here's the exact system we used to build brand authority and 3x their organic traffic: The Problem: Our client had solid content but zero brand presence outside their website. When Google's updates hit, sites with no brand signals got crushed. We needed to fix this fast. The Strategy: Repurposed Content + Strategic Distribution Instead of creating more content, we repurposed their best-performing articles into different formats and distributed them strategically. Here's the step-by-step: 1. Identify Your Best Content Pull your top 10 articles by traffic from Google Analytics. Look for content that: • Already ranks well • Has engagement (comments, shares, time on page) • Solves a specific problem • Contains unique data or insights These are your repurposing candidates. 2. Break Content Into Multiple Formats For each article, we created: • 5-7 social media posts (LinkedIn, Twitter, Facebook) • 2-3 Reddit posts (different subreddits, different angles) • 1 industry forum post (niche-specific communities) • 1 Medium article (with link back to original) • 1 Quora answer (linking to full article) • Email newsletter segment One article became 15+ pieces of distributed content. 3. Reddit Strategy (This Was Key) Reddit hates self-promotion. But they love helpful content. Here's what worked: • Join relevant subreddits 2-3 months before posting. Comment genuinely on other posts first. • Extract the most valuable insight from your article and share it as a text post (not a link). • Add "I wrote a detailed guide on this if anyone wants the link" at the END. • Only share the link when people ask for it in comments. Example: Instead of "Check out my guide to X," we posted "Here's exactly how I solved X problem" with the full solution, then mentioned the complete guide existed. Result: 50+ upvotes, dozens of comments, and genuine engagement instead of being flagged as spam. 4. Build Third-Party Consensus This is what Google actually cares about. We got the client mentioned on: • Industry forums (genuine participation, not spam) • Niche Facebook groups • LinkedIn discussions • Twitter threads from industry voices Every mention built "third-party consensus" that Google tracks for brand authority. 5. Track Brand Searches We monitored brand search volume using Google Trends and Search Console. Within 3 months, branded searches increased 215%. This signals to Google that people actively seek out this brand. The Results: • 387% increase in organic traffic • Survived Google's core update (while competitors dropped 40-60%) • Brand searches up 215% • 50+ quality backlinks earned (not built) • Featured in 3 industry publications Why This Works: Google's algorithm now heavily weighs brand signals. Sites with genuine brand presence (people searching for them, mentioning them, discussing them) weather updates better. How to Apply This: • Start with your top 3 articles. • Repurpose each into 10+ formats. • Join 5 relevant communities and participate genuinely for 30 days. • Share insights (not links) first. • Track brand searches monthly. Want to see how your site could weather the next Google update? We'll run a free audit showing exactly where your brand signals are weak and what to fix first. Get Your Free Website Audit → To your continued success, Matt Diggity
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30 N Gould St, Ste #4000, Sheridan WY 82801 USA 
30 N Gould St, Ste #4000, Sheridan WY 82801 USA 
30 N Gould St, Ste #4000, Sheridan WY 82801 USA 
30 N Gould St, Ste #4000, Sheridan WY 82801 USA 
30 N Gould St, Ste #4000, Sheridan WY 82801 USA