We tripled a client's traffic while competitors lost 60%

The exact system that survived Google's latest update (how you can use it)

Hi Iwan, Most sites lost 40-60% of their traffic in the latest Google update. Our client's traffic tripled. Here's what we did differently: Most businesses create content once and hope it ranks. We took a different approach with a client in the health niche, and the results were insane. Here's the exact system we used to build brand authority and 3x their organic traffic: The Problem: Our client had solid content but zero brand presence outside their website. When Google's updates hit, sites with no brand signals got crushed. We needed to fix this fast. The Strategy: Repurposed Content + Strategic Distribution Instead of creating more content, we repurposed their best-performing articles into different formats and distributed them strategically. Here's the step-by-step: 1. Identify Your Best Content Pull your top 10 articles by traffic from Google Analytics. Look for content that: • Already ranks well • Has engagement (comments, shares, time on page) • Solves a specific problem • Contains unique data or insights These are your repurposing candidates. 2. Break Content Into Multiple Formats For each article, we created: • 5-7 social media posts (LinkedIn, Twitter, Facebook) • 2-3 Reddit posts (different subreddits, different angles) • 1 industry forum post (niche-specific communities) • 1 Medium article (with link back to original) • 1 Quora answer (linking to full article) • Email newsletter segment One article became 15+ pieces of distributed content. 3. Reddit Strategy (This Was Key) Reddit hates self-promotion. But they love helpful content. Here's what worked: • Join relevant subreddits 2-3 months before posting. Comment genuinely on other posts first. • Extract the most valuable insight from your article and share it as a text post (not a link). • Add "I wrote a detailed guide on this if anyone wants the link" at the END. • Only share the link when people ask for it in comments. Example: Instead of "Check out my guide to X," we posted "Here's exactly how I solved X problem" with the full solution, then mentioned the complete guide existed. Result: 50+ upvotes, dozens of comments, and genuine engagement instead of being flagged as spam. 4. Build Third-Party Consensus This is what Google actually cares about. We got the client mentioned on: • Industry forums (genuine participation, not spam) • Niche Facebook groups • LinkedIn discussions • Twitter threads from industry voices Every mention built "third-party consensus" that Google tracks for brand authority. 5. Track Brand Searches We monitored brand search volume using Google Trends and Search Console. Within 3 months, branded searches increased 215%. This signals to Google that people actively seek out this brand. The Results: • 387% increase in organic traffic • Survived Google's core update (while competitors dropped 40-60%) • Brand searches up 215% • 50+ quality backlinks earned (not built) • Featured in 3 industry publications Why This Works: Google's algorithm now heavily weighs brand signals. Sites with genuine brand presence (people searching for them, mentioning them, discussing them) weather updates better. How to Apply This: • Start with your top 3 articles. • Repurpose each into 10+ formats. • Join 5 relevant communities and participate genuinely for 30 days. • Share insights (not links) first. • Track brand searches monthly. Want to see how your site could weather the next Google update? We'll run a free audit showing exactly where your brand signals are weak and what to fix first. Get Your Free Website Audit → To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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How Reddit 30x'd our AI traffic…

and 6x'd referrals without paid ads or link schemes

Hi Iwan, Reddit isn't just a social network anymore. It's the source Google and ChatGPT trust most when pulling answers for their users. If you're not showing up in the right subreddit threads, AI systems are citing your competitors instead of you. In our latest case study, I'm showing you how we used Reddit to grow a client's referral traffic by 642% and their AI traffic by 2,814%. Here's what you'll learn: The Reddit profile setup that earns trust without looking like a marketer (one wrong move gets you banned)… How to find the exact subreddits where your audience makes buying decisions and validates claims… The engagement method that gets AI models to cite YOUR expertise in their answers (we're now ranking for 136 keywords in AI overviews)… … and much more. Get the full case study here: https://diggitymarketing.com/reddit-engagement-case-study/ To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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This blackhat SEO tactic still works today...

Hey Iwan... I just ran a fresh 2026 test on PBN backlinks. They still work incredibly well. Still, the easiest way to push rankings on demand. If you know what you're doing, my friends at Rank Club are opening access to their private PBN next week. It's invite-only, and it works. Apply to Rank Club Here << To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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This month in marketing — January 2026 News Roundup

Hi Iwan, 2026 kicked off with some serious shake-ups in the marketing world. From Google's newest changes to AI advancements that could flip everything upside down... there's a lot you need to know. Here's what's inside this month's roundup: The December spam update aftermath revealed why some sites bounced back while others are still bleeding traffic A bizarre content trick pulling in millions of visitors that nobody's talking about yet ChatGPT's Search Update just got scarier (is Google finally facing real competition?) ...and much more you can't afford to miss. Read the roundup here: https://diggitymarketing.com/news-roundup-jan-2026/ Don't get left behind in 2026. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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9 SEO predictions for 2026 (from the pros)

The people tracking Google daily say something different than the "gurus"

Hi Iwan, Most SEO experts are pushing tactics that won't survive the next 6 months. Meanwhile, the people who actually track Google's algorithm daily are saying something completely different. Here's what Barry Schwartz (founder of Search Engine Roundtable) and David Quaid (who Google calls "the king of SEO") are seeing: 1. Google updates are getting quieter, not smaller Barry tracks every Google algorithm shift. His observation? Google confirmed only 3-4 major updates in 2024 compared to 6-8 in previous years. But here's the twist: unconfirmed updates are happening constantly. What this means: Google isn't slowing down changes. They're just not announcing them anymore. Stop waiting for Google to tell you when things shift. Start monitoring your own rankings weekly and watch for patterns across your entire portfolio. 2. Topical authority just became non-negotiable David pointed to the December 2024 update as a turning point. Sites trying to rank for everything got hammered. HubSpot lost 300 million visits and 200 million ranking positions by chasing traffic outside their core expertise. The new reality: Google is tightening what it considers "your lane." Strategy that works: Map out every subtopic in your core niche Stop chasing tangential traffic Build depth in one area before expanding Each piece of content should reinforce your expertise in a specific domain Going wide used to build authority. Now it destroys it. 3. AI Mode probably won't be the default (yet) Everyone's panicking about AI Mode becoming default in 2026. Barry's take after working directly with Google? Not happening yet. Why? The hallucination problem is still too severe. According to YouTube data, nearly 30% of users watch live streams weekly. People want to verify information from real humans, not just AI summaries. What to do: Keep building for traditional search while preparing for AI visibility. Don't abandon proven tactics for speculative plays. 4. Reddit's dominance has an expiration date Barry has watched this pattern repeat for 20 years. Yahoo Answers dominated, then died. Quora was next. Wikipedia had its moment. Now it's Reddit. The cycle always plays out the same way: platform ranks well, SEOs flood it, quality drops, Google moves on. Reddit will likely stay strong through 2026. But the smart play? Don't build your entire strategy on someone else's platform. Own your domain. Use Reddit as a distribution channel, not your foundation. 5. Backlinks aren't going anywhere Despite what you're reading, backlinks remain irreplaceable. David's point: Google tested ranking without links. It completely failed. The shift isn't that links matter less. It's that Google is using more signals alongside links (like NavBoost user metrics). But here's the problem: if AI Mode becomes more prevalent, new sites lose the traffic they need to build engagement signals. This makes backlinks even more critical for new sites trying to compete. Focus on high-quality digital PR, relevant guest posts, and earning citations from trusted sources in your niche. 6. Listicles are gaming AI citations right now Multiple studies show ChatGPT, Perplexity, and Gemini cite listicles constantly. Glenn Gabe found that self-promotional listicles (where companies rank themselves number one) are getting picked up by LLMs at scale. Some sites are pumping out 4,000-5,000 pages of these listicles, ranking for every micro-niche variation. Will this last? Barry says it looks "cheap" and "will backfire." The play: structured content with clear formatting works. But get OTHER trusted sources to cite you through digital PR. Self-promotion won't survive long-term. 7. Video is eating text-based search According to search data, YouTube is now the most clicked website in search results. Not Reddit. YouTube. Barry's strategy: take one keyword, put it at the beginning of your video title and description, talk about it in the video. The multiplier: repost the same video with different blog post titles and it'll rank again for new keywords. Plus, YouTube auto-generates vertical clips from horizontal videos now. One 30-minute video becomes 15+ pieces of content. If you're not on YouTube targeting search keywords, you're invisible to a massive traffic source. 8. The critical skill for 2026? Communication, not tactics David's answer on what skills matter most: critical thinking. Barry's take: being able to communicate your value to clients as metrics shift. Here's why this matters: traditional metrics are breaking down. You can't rely on traffic numbers when AI Mode doesn't give click data. You can't show conversions the same way when the user journey fragments across platforms. The SEOs who survive will be the ones who can prove ROI even when the attribution models fall apart. 9. Multi-domain strategy is making a comeback David mentioned this quietly, but it's significant. If you have multiple domains ranking in the top 10, you have better chances of capturing traffic and appearing long-term. This used to be considered spammy. Now, with topical authority constraints tightening, having focused domains for different verticals makes strategic sense. The key: each domain needs genuine expertise in its specific niche. Not thin affiliate sites. Most SEO advice comes from people guessing at what works. This comes from people who talk to Google directly. Want to see where your site stands on these critical factors? Click here to claim your free strategy audit. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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