What HubSpot did after losing 80% of its visits...

Plus 6 more SEO stories from this month's roundup

Hi Iwan, AI cut HubSpot's website traffic by 80%. Its revenue still grew 19%. I had to read that twice. HubSpot's CMO explains why, and what to track when AI takes your clicks. That's one of 7 stories in this month's Diggity Marketing News Roundup. Here's some of what's inside: How one page pulled in 8,000 clicks a day A penalized site's comeback after rewrites failed The leaked Google "effort" score that may explain Reddit's past rankings ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-nov-2026/ To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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My 2026 Black Friday recommendations...

Hi Iwan... Nov 27th is right around the corner, and I have two opportunities available for you. https://diggitymarketing.com/black-friday-2026 Or read more here... 1) AI SEO Services: The Search Initiative (first 10 new customers only) Your customers aren't only searching Google anymore. They're asking ChatGPT, Perplexity, and Google's AI Overviews, and getting answers without clicking a link. The Search Initiative will build you a tactical plan for both traditional search and AI search. It shows where you rank today, where you're missing from AI answers, and what to fix first. My SEO agency has been around since 2017, growing traffic on over 500 client sites by an average of 110.73%. Get 80% off. Client testimonial: "I've been working with The Search Initiative for over 2 years. In that time, I've seen some amazing results with some hard cases. I've been able to get detailed and wonderful project management, great follow-up, and really have a hands-off experience." - Chris Romero, Full Scale SEO https://diggitymarketing.com/black-friday-2026 2) 50% off Ad-Ready Funnel Packages: Diggity Media (first 5 new customers only) If this is you… You want to start running ads for your business, but don't know where to start… You are running ads, but they're not as profitable as you'd like… You need a proper funnel. In 2026, simple landing pages and ads don't work anymore. You need full funnel systems with lead magnets, follow-up sequences, tripwires, retargeting, engaging creatives, accurate tracking, etc. These are the same systems I used to scale Authority Builders, Affiliate Lab, Chiang Mai SEO Conference, and The Search Initiative to multi-million-dollar companies. https://diggitymarketing.com/black-friday-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Get people searching your name on Google

More brand searches means more trust. Here's how.

Hi Iwan, When more people search for your business by name, Google treats you as a brand worth trusting, and that helps every page on your site rank. You can build that demand without a big budget. Here are three low-cost ways to start: 1. Get listed in "best of" articles People who read a "best [service] companies" list often search the names on it afterward. Search your main service plus "best" and note which articles rank on page 1. Email each author with a short pitch on why your business belongs on the list. Offer something useful, like data or a free trial, to make the yes easy. 2. Post where people already discover brands YouTube, LinkedIn, and podcasts all send curious viewers to Google to look you up. Publish short videos that answer common customer questions. Say your business name out loud and spell it on screen. Pitch yourself as a guest on podcasts your customers already listen to. 3. Track whether it's working You can't improve what you never measure. Open Google Search Console and filter queries to include your business name. Note the monthly number today as your baseline. Check each month again and see which activity lined up with growth. Rankings can come and go with an update. A brand people search for stays steady. Click here to get a free audit of your brand visibility: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-brand-search-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Why AI-written pages crash within months...

Plus what Google’s newest spam update changed

Hi Iwan, New research tracked more than 220 sites from AI content vendors and found that many of their pages grew fast, then crashed within 3-6 months. Meanwhile, Google’s latest spam update took nearly two weeks to finish and registered 9.4 out of 10 on Semrush’s volatility tracker. This month’s Diggity Marketing News Roundup breaks it all down, plus: A 5-step method for reviving a dead website Why Google’s AI Overviews suddenly link out far more often ChatGPT’s new sponsored agents, and what they mean for ads ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-oct-2026/ Don’t miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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