The E-E-A-T signal most sites still fail at

and treat it as optional…

Hi Iwan, Google updated E-A-T to E-E-A-T in December 2022 by adding "Experience" as a distinct ranking signal. That first "E" means demonstrating that your content comes from someone who has actually done the thing they're writing about - not just someone who researched it. Most sites still treat it as optional. Google's Helpful Content Updates hit the sites hardest that are missing this signal. Here's how to build it into your site: 1. Make first-hand experience visible on the page Claiming expertise isn't the same as demonstrating it - and Google's quality raters know the difference. Add author bios with specific credentials: not "John is passionate about marketing," but "John has managed $2M in paid ad spend across 12 industries over 9 years." Include your own results and case study data, not just third-party statistics. Reference the specific tools, mistakes, and processes you've personally used, not generic advice. Add a short "how I know this" note on posts where your direct experience is the core value. 2. Use primary sources and original data Google rewards content that adds something new - not content that restates what already exists. Run your own tests, surveys, or experiments and publish the findings. Reference original research with direct quotes, not a summary of a summary. Include screenshots, real dashboards, and before/after data from actual work you've done. When you cite a stat, link to the primary source directly, not to a post that cited it. 3. Build an author presence outside your site Google's quality raters check whether an author exists beyond the page they're reading - and AI search tools do too. Create LinkedIn profiles and author pages on major publications for every writer producing content on your site. Get your authors quoted or mentioned in other industry articles. Build a byline history: guest posts, interviews, podcast appearances, and roundup contributions all count. Link from your site's author pages to those external appearances so Google can follow the trail. 4. Match content depth to topic complexity Thin content on a complex topic signals that the author didn't know the subject - regardless of word count. Research what the top 5 ranked pages cover, then identify what they all miss. Include the nuances, edge cases, and expert-level detail that only someone with real experience would add. Add a "common mistakes" or "what I got wrong at first" section - these are hard to fake. Update your highest-traffic pages every 6-12 months with new data as your own knowledge grows. Google's algorithm keeps getting better at detecting whether content came from someone who's done the work. Sites built around real experience outlast every update. Click here to get a free audit of your site's E-E-A-T signals. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Your 2026 Digital Marketer’s Playbook is ready

For free

Hey Iwan, I put together the Digital Marketer’s Playbook 2026 on what's actually working in digital marketing right now. It covers what's actually working right now across SEO, content, paid media, authority building, email, conversion optimization, and analytics. All tested on real sites with real budgets. And it's free… All I need from you is 10 minutes to fill in a quick survey. I'm building the first ever Diggity Marketing Industry Report. Real data from real marketers on what's working, what's failing, and where budgets are actually going this year. Your answers shape the report. The playbook is my way of saying thanks. Grab your free copy here: https://forms.gle/5NQ1C542YJLiatEKA To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The ranking lever most SEOs skip

The most powerful links are already on your site.

Hi Iwan, Most SEOs spend months chasing links from other sites. They configure their internal links once and never revisit them. That's a mistake. Internal links pass PageRank between your pages, shape how Google understands your site's structure, and most sites have them set up in a way that actively dilutes rankings. Here's how to fix your internal link structure: 1. Point links to the pages that need ranking power Google doesn't treat all internal links equally - placement and context both matter. Map your money pages: the commercial, lead-gen, or high-value content you most need to rank. Use Google Search Console to find which pages already have the most referring domains pointing to them. Send internal links from those high-authority pages directly to your money pages. Prioritize body content links over footer or sidebar links - Google weights contextual placement more heavily. 2. Fix your anchor text "Click here" and "read more" waste one of the most direct signals you can send to Google. Use descriptive anchor text that tells both the user and Google what the destination page covers. Match the anchor to the primary keyword you want the destination page to rank for. Vary anchors slightly across different pages linking to the same destination - identical anchors across five pages looks unnatural. Audit existing anchors with Screaming Frog, filter for generic text, and update them in batches. 3. Stop burying your best pages Google discovers and recrawls pages through internal links. Google crawls pages more than 3-4 clicks from your homepage less often and ranks them less aggressively. Keep every important page reachable within 2-3 clicks from your homepage. Add your most valuable content to your navigation or a resources hub if it sits buried deep in your site. Run a Screaming Frog crawl and check the Crawl Depth report - flag anything beyond depth 4. Create category or hub pages that aggregate your best content and link to each piece directly. 4. Fix orphan pages An orphan page has no internal links pointing to it - Google barely finds it, and it passes no authority to anything else on your site. Run a Screaming Frog crawl and filter for pages with zero inlinks. For each orphan, find 2-3 published pages where a contextual link fits naturally. Never let a page you want to rank be an orphan. Run this check quarterly - every new content push creates new orphan risk. Most sites I audit have hundreds of ranking opportunities sitting inside their own content, completely untouched. Click here to get a free audit of your site's internal link structure. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The AI search backdoor no one talks about

We got a client 313 press placements and 8x'd their monthly revenue using it.

Hi Iwan, Editorial media makes up 61% of what AI search tools pull from when building their responses. That's why one of my clients, a financial platform with strong content and solid on-site SEO, was invisible in AI search while their competitors earned press coverage and AI citations by the dozen. In my latest video, I walk you through the full Digital PR playbook we used to fix it: How to find the exact outlets AI tools already trust in your niche The press release structure that gets editors to open and respond How to turn one piece of original research into 313+ press placements Watch the full breakdown here << The revenue result at the end got 8x’d. You'll want to see that for yourself. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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ChatGPT picks pages 90% vs 1% of the time...

Hi Iwan, Ahrefs just analyzed 1.4 million ChatGPT prompts to figure out exactly how it decides which pages to cite. The numbers between categories are wild. Some sources get cited 90% of the time. Others sit under 1%. This month's Diggity Marketing News Roundup breaks it all down, plus: The exact "gatekeeping layer" ChatGPT uses BEFORE it even opens your page (and what determines if you get through it) Sundar Pichai dropped a comment in a recent interview that has local SEOs panicking about the future of GMB Google just quietly released a new spam policy that could trigger site-wide actions for behaviors most site owners don't even know they're doing …and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-may-2026/ Don't miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The counterintuitive fix most site owners overlook

and it's costing you rankings right now

Hi Iwan, After Google's Helpful Content Updates changed the way we do SEO, the sites that recovered fastest weren't the ones that published more. They were the ones that cut the most. Here's the logic behind content pruning - and how to do it without killing pages you actually need: 1. Low-quality pages drag down your whole site Google evaluates your site's topical authority based on your entire content pool, not just your best pages. If 40% of your content earns zero impressions and zero engagement, it weighs on the pages that do. Pull every URL from Google Search Console and filter for pages with zero impressions in the past 6 months. Flag thin pages under 300 words that cover topics outside your core niche. Prioritize cutting pages that duplicate the search intent of a stronger page on your site. 2. Wasted crawl budget is a real problem Googlebot visits your site with a finite crawl budget. Spend it on 200 low-value pages and your key commercial pages get crawled - and re-ranked - less often. Use Screaming Frog to map pages with thin content, few internal links, and no referring domains. Noindex pages with marginal value you want to keep for other reasons. 301 redirect deleted pages to the most relevant live URL. 3. Every weak page has one of three correct outcomes Before you delete anything, assign each flagged page to one of these three categories: Delete and redirect: pages with no unique value, no traffic, and no backlinks worth preserving. Noindex and improve: pages with genuine potential that just need more depth and internal links. Consolidate: two thin pages covering the same topic - merge them into one stronger article. 4. Give it time and track the right signals Pruning takes 2-6 weeks to show up in rankings. Most people give up too early. Watch your Search Console crawl stats - you should see fewer crawl errors and faster indexing cycles. Monitor your core commercial and informational pages for ranking movement in weeks 3-6. Check overall organic impressions for your site, not just individual pages. Most sites I audit have 30-50% of their indexed content producing nothing. Cut it and the pages that matter start pulling harder. Click here to get a free content audit for your site. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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