Why your traffic isn't turning into leads

Three quick fixes that don't need more visitors

Hi Iwan, You can get more leads from the traffic you already have, without publishing a single new page. Most sites lose visitors at the same few spots, and each one takes an afternoon to fix. Here's where to look first: 1. Match your page to what the visitor wanted Someone who searches "how much does X cost" wants a price, not a company history. Check the top 5 search results for your best page and note what format they use. Put the answer to the search question right at the top of the page, so visitors see it without scrolling. Move your service pitch below the answer, not above it. 2. Give every page one clear next step Pages with five different buttons usually get clicked on none of them. Pick one action per page: call, form, or download. Repeat that same action after the opening answer and again near the end. Use specific button text like "Get a free quote" instead of "Submit." 3. Find the pages with traffic but no leads These are your fastest wins, because the hard part (traffic) is already done. Open Google Analytics and sort your pages by visits, then check form fills for each. Pick the top 3 pages with the biggest gap and fix those first. Re-check after 30 days to see which change moved the numbers. More traffic costs months of work. A better page costs an afternoon. Click here to get a free audit of where your site is losing leads: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-traffic-to-leads-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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The one book that I re-read over and over

Tim Ferriss and a $700B investor both swear by it

Hey Iwan, A few years back I hit a wall. Burned out, running multiple businesses, no idea why nothing felt like enough. One book got me out of it: Awareness, by Anthony de Mello. Tim Ferriss rereads it every year. Peter Mallouk, who runs a $700 billion wealth management firm, calls it the book he gifts the most. This video on my new channel breaks down what's in it: The identity test that exposes what's actually running you Why fixing the situation doesn't always fix the feeling The one-word swap that cuts your stress response in seconds Watch it here << To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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25% of the internet just started blocking AI...

This month's roundup breaks down why

Hi Iwan, Cloudflare just started blocking Google, Microsoft, and Apple's AI crawlers by default, across roughly 25% of the internet's sites. That could affect your site's indexing whether you use Cloudflare or not. Meanwhile, I ran a live test, letting AI agents run an entire SEO strategy, and the results surprised even me. This month's Diggity Marketing News Roundup breaks it all down, plus: What happened when I let AI agents loose on a real SEO strategy A new study on how much of the internet is actually written by AI Which sources AI tools actually cite for your industry ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-sep-2026/ Don't miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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This overlooked tag builds AI trust fast

It's free to add and takes minutes per page

Hi Iwan, Schema markup has been a technical SEO checkbox for years. Now it's doing something more important: it's one of the clearest signals AI tools use to understand and trust your content. Here's why it matters more now, and how to use it right: 1. Schema tells AI tools exactly what your page is Search engines and AI tools have to guess what a page is about unless you tell them directly. Add Product, Article, FAQ, or Review schema depending on what each page actually offers. Make sure the schema matches what's visibly on the page. Mismatched schema gets ignored or penalized. Prioritize your highest-traffic and highest-value pages first if you're starting from scratch. 2. FAQ schema earns you space in AI answers AI tools often pull directly from clearly structured question-and-answer content. Add FAQ schema to pages that already answer common questions in your content. Write questions the way real people search, not the way you'd phrase them internally. Keep answers short and direct. Long, hedged answers get skipped over. 3. Author and organization schema build trust signals AI tools weigh credibility signals when deciding what to cite, and schema is one of the clearest ways to state yours. Add Author schema with real credentials to any content that benefits from demonstrated expertise. Add Organization schema with your business details so AI tools can confirm you're a real, established entity. Keep this information consistent across your site. Inconsistent details weaken the trust signal. 4. Validate everything before you publish Schema with errors can do more harm than no schema at all. Run every page through Google's Rich Results Test before publishing. Check for missing required fields, which will stop your schema from being read at all. Re-validate after any major site or CMS update, since these often break schema silently. Most sites treat schema as a one-time technical task. In 2026, it's an ongoing trust signal AI tools use every time they decide who to cite. Click here to get a free schema audit of your site: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-schema-ai-visibility-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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AI search doesn't read your page like Google

It breaks your query into a dozen smaller ones first

Hi Iwan, When someone asks ChatGPT or Google's AI Overviews a question, the AI doesn't just search for that one phrase. It quietly breaks the question into several smaller searches, checks each one, then combines what it finds into one answer. Most content is written for the single phrase, not the dozen questions behind it. Here's how to write content that actually gets picked up: 1. Answer the follow-up questions before they're asked If someone asks "best running shoes for flat feet," the AI is also quietly checking things like price range, brand comparisons, and injury risk. List out every related question a reader would naturally have after your main topic. Answer each one directly in your content, even briefly, instead of assuming one angle covers it all. Use clear subheadings so each sub-answer is easy for AI tools to pull out on its own. 2. Cover the topic from multiple angles, not just one AI tools pull from several sources to build one answer, so a page covering only a single angle is easy to skip over. Include comparisons, pros and cons, and real numbers where they're relevant. Add a section addressing common objections or mistakes, not just the ideal scenario. Avoid pages that only sell. Include enough real information that the page earns its place in the answer. 3. Make each section stand on its own AI tools often pull a single paragraph or section out of context, not your whole page. Write each section so it makes sense even if someone only reads that one part. Keep the key point in the first sentence of each section, not buried at the end. Avoid vague pronouns like "this" or "that" without saying what they refer to. The pages winning in AI search aren't the most optimized for one keyword. They're the ones that already answer the questions AI is quietly asking on the reader's behalf. Click here to get a free audit of how your content performs in AI search. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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