Reddit is sitting on your best keyword ideas

One subreddit alone ranks for nearly 80,000 keywords

Hi Iwan, Most people do keyword research wrong. They go straight to a keyword tool, find something with decent volume, and start writing. Meanwhile, Reddit is sitting there showing you exactly what your audience actually wants. Here's a 4-method process to find keywords your competitors are completely missing: Use Google operators to find Reddit discussions that already rank 1. Search: site:reddit(.)com [your keyword] This shows you every Reddit thread Google is already indexing for that topic. Look at the thread titles and the bolded phrases in the snippets. Those are the terms Google is associating with each result. Quick and free. 2. Pull an entire subreddit into Ahrefs Site Explorer Enter reddit(.)com/r/[yourniche] into Site Explorer, go to Organic Keywords, and filter for positions 3-0. Positions 1-2 mean Google loves the Reddit thread format for that query. Positions 3-10? That's where you can write something more thorough and take the spot. Example: The /r/hiking subreddit alone ranks for nearly 80,000 keywords. That's 80,000 content ideas sitting right there. 3. Browse subreddits manually, sorted by "Top" posts Upvotes are a built-in validation signal. A post with 15,000 upvotes tells you people actually care about that topic. Look for: "How do I..." posts, rant posts, "I finally figured out..." posts. The exact phrasing people use in their questions is often better copy than anything you'd find in a keyword tool. 4. Track brand mentions People are already talking about you on Reddit. Those conversations rank in Google and get cited in AI tools like ChatGPT and Perplexity. Tools like Ahrefs' Brand Radar show you which threads mention your brand, which mention competitors, and what keywords are driving the most impressions from those discussions. If a "best X" thread ranks and mentions 4 competitors but not you, that's a gap worth closing. The real advantage here isn't just finding keywords. It's understanding WHY people search for them in the first place. That context is what separates content that ranks from content that actually converts. Not sure which keywords you should actually be targeting? We audit sites for free and show you exactly where the gaps are. Click here to claim your free keyword audit. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
Don't want to get emails like this? Unsubscribe or Pause Emails

Want more paid ads content?

Hey Iwan, I'm thinking about sending a few extra emails focused purely on paid ads. Stuff like: What's working right now (and what's getting expensive fast) Tracking and attribution without losing your mind Creative angles that keep performing after week 3 But I only want to send these to people who actually want them. If you do, click here and opt in: https://diggitymarketing.com/paid-ads-insider/ That's it. If you're not into paid ads, no need to click anything. You'll stay on the normal newsletter list and keep getting the usual SEO and marketing emails. See you on the next one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
Don't want to get emails like this? Unsubscribe or Pause Emails

This site went from 266K to 932K monthly users...

Here's the 4-part SEO strategy behind it

Hi Iwan, My agency, The Search Initiative, recently helped a client site grow organic users by 250% in 6 months. From 266,409 to 932,409 monthly users. No ad spend. Here's the exact 4-part strategy we used: 1. Category Expansion and Opportunity Mapping Before adding new categories, audit which keyword gaps actually have volume, intent match, and realistic ranking potential. Prioritize by commercial value first, not just what gets the most searches. Build a universal template every category page must follow. Define the structural elements each page needs (intro copy, FAQs, internal links, schema, and media) plus a minimum content depth so every page has enough context to compete in search results and show up in AI summaries. 2. Technical SEO and Internal Linking Set clear hub-and-sibling linking rules so related categories and blog posts reinforce each other. Use consistent anchor text variants across pages to keep relevance signals strong without diluting them. Audit your internal links on a regular basis. New categories need to connect to parent pages and supporting content the moment they go live, not weeks later. This improves your site structure so that users and search engine bots can easily navigate your website Validate and add structured data across your category templates. This increases your eligibility for rich results and improves how you appear in AI search summaries. Update your primary navigation to reflect your expanded category structure so both users and search engines can find new sections right away, including any geo-specific listings. 3. Informational Content and Authority Building Build a content calendar around your priority themes and commercial categories. Write briefs that define the target intent, content depth, internal linking targets, and SEO goals for each piece before writing starts. This gives you a strong SEO foundation to ensure your content will be optimized. Publish content that answers high-intent research queries. Use data, statistics, and original insights to make each piece worth linking to and easy for AI to extract. Run a link-building campaign targeting both commercial and informational pages. Focus on relevance and authority over volume. 4. User Engagement and Discovery Find where users are dropping off in your navigation, especially where too many options cause decision fatigue. Redesign those flows to reduce friction and get users to what they need faster. Add features like recently viewed items or auto-saved searches to improve return visits without requiring account creation. Build email capture tied to real user value: price alerts, availability updates, or new releases, to turn browsing intent into qualified leads. This also provides an opportunity for you to retarget these prospective customers with future marketing and product updates. Surface real-time signals like trending tags or popular searches. This adds urgency and social proof without getting in the way of the browsing experience. The results after 6 months? Total users: 266,409 → 932,409 (+250%) New users: 262,773 → 904,939 (+244%) Returning users: 13,571 → 54,371 (+301%) Want results like this for your site? Head over to The Search Initiative for a free audit. We'll give you actionable steps to grow your traffic right away. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
Don't want to get emails like this? Unsubscribe or Pause Emails

You’re silently bleeding money. Here’s why…

Hi Iwan, The backbone of every successful online business is a proper funnel. And what I keep seeing over and over again... Businesses running leaky funnels that quietly bleed their ad spend dry. When in reality, fixing that one thing could 5-10x their revenue on the same budget. Here's a quick math breakdown: You spend $3k, get 500 clicks, and walk away with: → 20 leads → 1 sale at $2k revenue → A campaign that lost money ...versus what happens when that same $3k runs through a proper funnel: → 80 leads → 12 sales → $24k revenue → $21k+ profit Same traffic. Same budget. The only thing that changed was the system behind the click. That's exactly what my team builds with the Ad-Ready Funnel. Not another agency retainer. Not a new landing page. But a full system you own forever, with no monthly fees and no commissions taken from your revenue. Here's what's included: → Multiple landing pages → Qualification forms with smart logic → Multichannel retargeting setup → Full tracking and analytics → Dedicated 5-person team → Lead magnets for your industry → Email and SMS sequences, set up and running → Done-for-you ad creatives → Complete CRM system Right now it's 50% off. $1,500 instead of $3,000. And we only take on a limited number of clients at a time, so this won't stay open long. If your business is running paid ads and you're not happy with what's coming back, put your details here and let's look at your numbers together: https://diggity.media/ad-ready-funnel To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
Don't want to get emails like this? Unsubscribe or Pause Emails

I stopped publishing new content…

Something crazy happened…

Hi Iwan, Recently, my agency doubled a real estate client's organic traffic. The crazy part? We didn't publish a single new blog post. Instead, we took their old content, repurposed it across the right channels, and let it rip. Turns out, Google AND the AI search engines absolutely love this stuff. In my latest video, I walk you through the entire playbook: The free tool that shows you where your audience actually searches (hint: it's probably not where you think) How one old blog post can turn into 10+ pieces of content in under 20 minutes A simple page structure that's getting our clients pulled into AI Overviews left and right Check out the full breakdown here<< Oh, and the AI referral traffic results at the end? 2,814% growth. You'll want to see that for yourself. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
Don't want to get emails like this? Unsubscribe or Pause Emails