Hey Iwan,

February was a big month in the marketing world… and not in a good way for some people.

ChatGPT quietly reversed one of its founding principles, Google was forced to reveal what's actually happening inside its ranking systems, and a major marketer declared social media officially dead.

Here's what's waiting for you in this month's Diggity Marketing News Roundup:

  • What the DOJ trial accidentally exposed about Google's hidden ranking system (and why it changes everything you thought you knew about getting traffic)

  • The real reason your blog posts aren't building topical authority (and what the fastest-growing sites are doing instead)

  • 2 million LLM sessions tracked across 9 industries: the findings on which AI tools are actually sending traffic will surprise you

Read the roundup here:

https://diggitymarketing.com/news-roundup-feb-2026/

Don't miss out on the latest news.

To your continued success,

Matt Diggity