Hi ,

You're getting this because you're one of my most engaged subscribers.

And I wanted to share something I've been thinking about lately.

I was scrolling through my YouTube analytics last week and noticed something weird.

My subscriber count keeps growing, but engagement is actually dropping.

More people, less connection.

It got me thinking about the difference between an audience and a community.

Most creators obsess over follower counts. Vanity metrics. But the real magic happens when you focus on the people who actually care.

Like you.

You open my emails. You read them. Sometimes you even reply.

That's rare these days.

Everyone's chasing the algorithm. Posting 5 times a day on LinkedIn. Trying to go viral on TikTok.

Meanwhile, email remains the most direct line between me and the people who matter.

No algorithm deciding who sees what, no platform changes overnight.

I've been doing this for 16 years now, and I can tell you something most people won't admit:

The size of your audience doesn't matter nearly as much as the depth of connection.

I'd rather have 1,000 people who genuinely care about what I'm building than 100,000 who just scroll past.

Quality over quantity. Every single time.

That's why you're getting this email.

You're part of the core group that makes this whole thing worthwhile.

So thank you.

And while you're here, feel free to hit reply and let me know what's on your mind.

Could be business stuff. Could be completely random. I genuinely want to hear from you.

To your continued success,

Matt Diggity