Hi Iwan,
Want to know the fastest way to kill your SEO rankings?
Let Google index hundreds of worthless pages on your site.
That's exactly what was happening to this online training provider before we stepped in.
After cleaning up their mess and making a few smart moves, their organic sessions jumped from 874 to 1,759 in just 4 months—a 101% increase.
Here's the exact strategy you can copy:
1. Index Cleanup and Translation Management
- We removed 400+ low-value author pages from Google's index using targeted noindex rules. These pages were diluting the site's authority and confusing search engines about what content actually mattered.
- We kept only 2 real authors indexed—the ones with genuine expertise and content worth ranking. This focused Google's attention on quality over quantity.
- We disabled low-quality Weglot translations that were creating duplicate content issues, while keeping and improving the few translations that actually brought traffic and conversions.
2. Strategic Content and Authority Building
- We launched a targeted blog content plan focused on topics that directly serve the target audience's needs and search behavior.
- We created supporting posts designed to build topical authority around core service areas, using internal linking to guide both users and search engines to the most important pages.
- We structured all content to signal relevance and expertise to Google while providing genuine value to visitors looking for training solutions.
3. Trust Signal Implementation
- We completely rebuilt the Contact Us page with conversion-friendly elements and trust indicators. This included clear contact information, team photos, and social proof to show visitors they're dealing with a legitimate business.
- We rewrote the About page to tell a clearer brand story and showcase credentials. This directly impacts Google's evaluation of expertise and trustworthiness.
- We refined author bios to highlight real expertise and qualifications, satisfying Google's E-E-A-T requirements while building credibility with visitors.
The results speak for themselves:
- Organic sessions: 874 → 1,759 (101.26% growth)
- Engaged sessions: 435 → 926 (112.87% growth)
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