Hey Iwan,
I've been in SEO for 16 years.
And if there's one thing I've learned?
Most of the "expert advice" out there is complete garbage.
Most SEOs waste time on techniques that stopped working years ago.
But through gathering insights and conducting hundreds of tests on my own sites…
I've identified 7 factors that actually determine your rankings in 2025.
Nothing else matters.
Here they are:
1․ User satisfaction metrics
Time on page is old news.
Google's watching micro-signals: scroll depth, how users interact with internal links, and if they click around or bounce.
If your content isn't scannable and engaging, you'll get buried.
2․ Traffic diversity
Google doesn't trust sites that only get SEO traffic.
Build traffic from email, YouTube, social, and PPC.
It boosts rankings, and makes your site less vulnerable to updates.
3․ Goal completion
If someone clicks your page and their search ends there, you win.
Answer the query fast. Use TL;DRs. Include CTAs near the top.
Google wants to reward sites that close the loop.
4․ Topical authority
Posting random blog topics won't cut it.
You need full topical coverage—deep clusters built around high-intent queries.
Map out your niche, go broad, then go deep.
5․ Content depth
Word count doesn't matter. Coverage does.
If the top 10 results average 2,000 words, match that—but only if you're providing useful content.
Surface-level stuff gets ignored. Fluff kills engagement.
6․ Quality backlinks
AI-generated content is everywhere.
The best way to stand out? Authority links.
Digital PR and relevant guest posts still drive rankings—if they come from the right sites.
7․ Brand search volume
Google loves brands.
If people search for your brand name, it signals trust, and you'll rank higher.
Run low-cost ads, post job listings, and get mentioned in "best of" lists to spike branded queries.
If you're not seeing the rankings you want, one (or more) of these is likely missing.
Want a breakdown of where your site stands?
Click here to request a free website audit.
To your continued success,
Matt Diggity
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