Hi Iwan,
Getting traffic but no sales?
That's exactly where this industrial equipment supplier was stuck.
Our strategy helped them turn low-converting keywords into consistent revenue—without publishing dozens of new pages or spending on ads.
Here's the breakdown:
Content That Aligns With Intent
- We developed evergreen guides based on actual customer questions that were showing high commercial intent.
- We strategically added internal links throughout the content to guide users toward the highest-converting pages on the site.
- We rewrote page titles and meta descriptions for important product and category pages to clearly communicate benefits and solutions, not just product features.
Technical SEO Improvements
- We implemented canonical tags to prevent duplicate content issues while preserving essential landing pages in the index.
- We added schema markup (Product, Organization, FAQ, Breadcrumb) across key pages to improve SERP visibility and click-through rates.
- We optimized load speeds on high-intent pages by compressing files, optimizing images, and deferring unused scripts.
Authority-Building and Backlink Strategy
- We created data-driven content assets using internal performance data that naturally attracted links from industry publications.
- We identified and targeted websites linking to competitors but not to our client, building a focused outreach campaign.
- We established the client as an industry authority, which increased their visibility in search and drove more qualified traffic.
The result of these changes?
- Sessions increased from 10,484 to 12,858 (+22.64% growth)
- Engaged sessions jumped from 8,517 to 10,074 (+18.28% growth)
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