Get people searching your name on Google

More brand searches means more trust. Here's how.

Hi Iwan, When more people search for your business by name, Google treats you as a brand worth trusting, and that helps every page on your site rank. You can build that demand without a big budget. Here are three low-cost ways to start: 1. Get listed in "best of" articles People who read a "best [service] companies" list often search the names on it afterward. Search your main service plus "best" and note which articles rank on page 1. Email each author with a short pitch on why your business belongs on the list. Offer something useful, like data or a free trial, to make the yes easy. 2. Post where people already discover brands YouTube, LinkedIn, and podcasts all send curious viewers to Google to look you up. Publish short videos that answer common customer questions. Say your business name out loud and spell it on screen. Pitch yourself as a guest on podcasts your customers already listen to. 3. Track whether it's working You can't improve what you never measure. Open Google Search Console and filter queries to include your business name. Note the monthly number today as your baseline. Check each month again and see which activity lined up with growth. Rankings can come and go with an update. A brand people search for stays steady. Click here to get a free audit of your brand visibility: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-brand-search-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Why AI-written pages crash within months...

Plus what Google’s newest spam update changed

Hi Iwan, New research tracked more than 220 sites from AI content vendors and found that many of their pages grew fast, then crashed within 3-6 months. Meanwhile, Google’s latest spam update took nearly two weeks to finish and registered 9.4 out of 10 on Semrush’s volatility tracker. This month’s Diggity Marketing News Roundup breaks it all down, plus: A 5-step method for reviving a dead website Why Google’s AI Overviews suddenly link out far more often ChatGPT’s new sponsored agents, and what they mean for ads ...and plenty more worth your time this month. Read the full roundup here: https://diggitymarketing.com/news-roundup-oct-2026/ Don’t miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Our 2026 industry survey results just landed

And AI adoption didn’t separate the businesses that grew.

Hi Iwan, We surveyed 479 digital marketing practitioners for our first-ever State of Digital Marketing report. We expected AI adoption to be the line between the businesses that grew and the ones that didn’t. It wasn’t. Businesses running AI at the center of their operations were no more likely to have grown their budget last year than businesses still exploring it. Something far less fashionable predicted growth instead, and the gap between the businesses that have it and the ones that don’t runs through all eight chapters. That's why I put together the full report breaking down every gap we found. Here’s some of what’s inside: Businesses with a clearly defined strategy were nearly twice as likely to grow their marketing budget over the past year Why output quality rather than cost is what’s holding back AI adoption, and the review layer that fixes it What businesses actually do when a skills gap appears, now that hiring has stopped closing them Based on 479 real practitioner responses, collected in June-July 2026. Download it for free here: https://diggitymarketing.com/industry-report-2026/ To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Why your traffic isn't turning into leads

Three quick fixes that don't need more visitors

Hi Iwan, You can get more leads from the traffic you already have, without publishing a single new page. Most sites lose visitors at the same few spots, and each one takes an afternoon to fix. Here's where to look first: 1. Match your page to what the visitor wanted Someone who searches "how much does X cost" wants a price, not a company history. Check the top 5 search results for your best page and note what format they use. Put the answer to the search question right at the top of the page, so visitors see it without scrolling. Move your service pitch below the answer, not above it. 2. Give every page one clear next step Pages with five different buttons usually get clicked on none of them. Pick one action per page: call, form, or download. Repeat that same action after the opening answer and again near the end. Use specific button text like "Get a free quote" instead of "Submit." 3. Find the pages with traffic but no leads These are your fastest wins, because the hard part (traffic) is already done. Open Google Analytics and sort your pages by visits, then check form fills for each. Pick the top 3 pages with the biggest gap and fix those first. Re-check after 30 days to see which change moved the numbers. More traffic costs months of work. A better page costs an afternoon. Click here to get a free audit of where your site is losing leads: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-traffic-to-leads-2026 To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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