Your site ranks #1 on Google but…

ChatGPT doesn't know you exist

Hi Iwan, Your site could be ranking #1 on Google and still be completely invisible to ChatGPT. Here's why: AI search engines don't rank pages as Google does. They break your question into sub-queries, pull specific passages from different sources, and stitch together an answer. They cite the passages that helped. Not the pages. According to Surfer's analysis, 67.82% of sources cited in Google's AI Overviews don't even rank in the top 10 organic results for that query. Here are 7 ways to fix that: 1. Get visible beyond your website AI pulls citations from all over the web. Brands with active profiles on Trustpilot, G2, and Capterra have a 3x higher chance of being cited by ChatGPT. On Perplexity, 46.7% of top citations come from Reddit and 14% from YouTube. Participate on Reddit, publish YouTube content, keep review profiles active, and invest in digital PR. 2. Keep content fresh AI assistants prefer content that's 25.7% fresher than what shows up in organic search (source: Ahrefs). On Perplexity, freshness accounts for roughly 40% of ranking factors. But changing the publish date without actually updating the content doesn't work. AI can tell. Update your most important pages monthly with real changes and a visible "Last updated" date. 3. Add schema markup A proper schema can deliver up to a 10% visibility improvement on Perplexity (source: ConvertMate). Focus on Article, FAQPage, HowTo, Organization, and Product schema. Sharp HealthCare implemented schema across its health content and saw an 843% increase in clicks from AI search features within nine months. 4. Build topical depth for query fan-out When you ask ChatGPT a question, it breaks it into 5-10 sub-queries behind the scenes. According to Surfer, ranking for sub-queries makes you 49% more likely to be cited. Ranking for both the main query AND its fan-outs? 161% more likely. Map out the sub-questions AI would generate. Build clusters. Go deep on every angle. 5. Publish original data A Princeton study found that adding statistics or direct quotations increased AI visibility by 30-40%, even without any other changes. 67% of ChatGPT's top 1,000 most cited pages come from original research or first-hand data (source: Ahrefs). Run surveys, publish case studies with real numbers, and format findings so AI can quote them directly. 6. Structure content for AI extraction AI pulls short sections (75-225 words) that stand alone. According to Search Engine Land, 72.4% of pages cited by ChatGPT contained a short, direct answer immediately after a question-based heading. The format: heading states the question, the first sentence answers it directly, following text adds context. One idea per paragraph. No burying answers under fluff. 7. Track your AI visibility 75% of Google AI Mode sessions end without a click. Traditional metrics don't tell the full story anymore. Monitor how often your brand shows up in ChatGPT, Perplexity, and Gemini answers. Look for patterns in what's getting cited. Then apply those patterns to the rest of your content. AI is still deciding which sources it trusts. Once those preferences lock in, displacing an established source gets way harder. Right now is the window to get in. Want to see how visible your site is to AI search engines? Click here to claim your free AI visibility audit. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Google's quietly been targeting a specific type of website

Hi Iwan, Something happened in Google last month that they never officially admitted to. But the sites affected didn't need an official statement to know something was wrong. This month's news roundup covers what went down, plus... The data from 94 eCommerce stores showing which traffic source is actually more likely to pull out a credit card (and it's not the one most people are focused on right now) One team ran a real experiment, handing their entire content operation to AI agents and published the unfiltered results - what worked, what broke, and where the wheels completely fell off Organic search is bleeding clicks to something most marketers aren't even tracking, and the numbers from one researcher's study make it impossible to ignore ...and plenty more worth your time this month. Read the roundup here: https://diggitymarketing.com/news-roundup-mar-2026/ Don't miss out on this one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Reddit is sitting on your best keyword ideas

One subreddit alone ranks for nearly 80,000 keywords

Hi Iwan, Most people do keyword research wrong. They go straight to a keyword tool, find something with decent volume, and start writing. Meanwhile, Reddit is sitting there showing you exactly what your audience actually wants. Here's a 4-method process to find keywords your competitors are completely missing: Use Google operators to find Reddit discussions that already rank 1. Search: site:reddit(.)com [your keyword] This shows you every Reddit thread Google is already indexing for that topic. Look at the thread titles and the bolded phrases in the snippets. Those are the terms Google is associating with each result. Quick and free. 2. Pull an entire subreddit into Ahrefs Site Explorer Enter reddit(.)com/r/[yourniche] into Site Explorer, go to Organic Keywords, and filter for positions 3-0. Positions 1-2 mean Google loves the Reddit thread format for that query. Positions 3-10? That's where you can write something more thorough and take the spot. Example: The /r/hiking subreddit alone ranks for nearly 80,000 keywords. That's 80,000 content ideas sitting right there. 3. Browse subreddits manually, sorted by "Top" posts Upvotes are a built-in validation signal. A post with 15,000 upvotes tells you people actually care about that topic. Look for: "How do I..." posts, rant posts, "I finally figured out..." posts. The exact phrasing people use in their questions is often better copy than anything you'd find in a keyword tool. 4. Track brand mentions People are already talking about you on Reddit. Those conversations rank in Google and get cited in AI tools like ChatGPT and Perplexity. Tools like Ahrefs' Brand Radar show you which threads mention your brand, which mention competitors, and what keywords are driving the most impressions from those discussions. If a "best X" thread ranks and mentions 4 competitors but not you, that's a gap worth closing. The real advantage here isn't just finding keywords. It's understanding WHY people search for them in the first place. That context is what separates content that ranks from content that actually converts. Not sure which keywords you should actually be targeting? We audit sites for free and show you exactly where the gaps are. Click here to claim your free keyword audit. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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Want more paid ads content?

Hey Iwan, I'm thinking about sending a few extra emails focused purely on paid ads. Stuff like: What's working right now (and what's getting expensive fast) Tracking and attribution without losing your mind Creative angles that keep performing after week 3 But I only want to send these to people who actually want them. If you do, click here and opt in: https://diggitymarketing.com/paid-ads-insider/ That's it. If you're not into paid ads, no need to click anything. You'll stay on the normal newsletter list and keep getting the usual SEO and marketing emails. See you on the next one. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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This site went from 266K to 932K monthly users...

Here's the 4-part SEO strategy behind it

Hi Iwan, My agency, The Search Initiative, recently helped a client site grow organic users by 250% in 6 months. From 266,409 to 932,409 monthly users. No ad spend. Here's the exact 4-part strategy we used: 1. Category Expansion and Opportunity Mapping Before adding new categories, audit which keyword gaps actually have volume, intent match, and realistic ranking potential. Prioritize by commercial value first, not just what gets the most searches. Build a universal template every category page must follow. Define the structural elements each page needs (intro copy, FAQs, internal links, schema, and media) plus a minimum content depth so every page has enough context to compete in search results and show up in AI summaries. 2. Technical SEO and Internal Linking Set clear hub-and-sibling linking rules so related categories and blog posts reinforce each other. Use consistent anchor text variants across pages to keep relevance signals strong without diluting them. Audit your internal links on a regular basis. New categories need to connect to parent pages and supporting content the moment they go live, not weeks later. This improves your site structure so that users and search engine bots can easily navigate your website Validate and add structured data across your category templates. This increases your eligibility for rich results and improves how you appear in AI search summaries. Update your primary navigation to reflect your expanded category structure so both users and search engines can find new sections right away, including any geo-specific listings. 3. Informational Content and Authority Building Build a content calendar around your priority themes and commercial categories. Write briefs that define the target intent, content depth, internal linking targets, and SEO goals for each piece before writing starts. This gives you a strong SEO foundation to ensure your content will be optimized. Publish content that answers high-intent research queries. Use data, statistics, and original insights to make each piece worth linking to and easy for AI to extract. Run a link-building campaign targeting both commercial and informational pages. Focus on relevance and authority over volume. 4. User Engagement and Discovery Find where users are dropping off in your navigation, especially where too many options cause decision fatigue. Redesign those flows to reduce friction and get users to what they need faster. Add features like recently viewed items or auto-saved searches to improve return visits without requiring account creation. Build email capture tied to real user value: price alerts, availability updates, or new releases, to turn browsing intent into qualified leads. This also provides an opportunity for you to retarget these prospective customers with future marketing and product updates. Surface real-time signals like trending tags or popular searches. This adds urgency and social proof without getting in the way of the browsing experience. The results after 6 months? Total users: 266,409 → 932,409 (+250%) New users: 262,773 → 904,939 (+244%) Returning users: 13,571 → 54,371 (+301%) Want results like this for your site? Head over to The Search Initiative for a free audit. We'll give you actionable steps to grow your traffic right away. To your continued success, Matt Diggity

30 N Gould St, Ste #4000, Sheridan WY 82801 USA
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