Why you’re not ranking on Google and AI platforms…

It's not content. It's not links. It's this.

                                                                                                                                                            

Hey Iwan,   Most site owners think their traffic problems come from weak content or not enough backlinks.   But after auditing thousands of sites across every niche imaginable…    I found that nine times out of ten, it's a technical SEO issue.   If your site has foundational problems, not only will you be buried on Google's SERP…   …But AI platforms like ChatGPT, Gemini, and Perplexity will struggle to find and parse your content either.   The result? Zero visibility across all platforms.   Here's exactly how I run a full-stack technical SEO audit that catches everything:   1. Crawlability and indexability Make sure robots.txt isn't blocking key pages Remove accidental noindex tags Submit a clean XML sitemap in Google Search Console 2. Fix index bloat   Not every page should be indexed. Audit and clean up: Tagged pages Paginated URLs HTTP and non-www duplicates Empty category or filter pages Parameter-based URLs (color=, size=, brand=) Consolidate, noindex, or delete them.   3. Redirects   Sloppy redirects kill authority flow. Use 301s for permanent moves Avoid redirect chains or loops Never 301 a 404 to the homepage Redirect HTTP to HTTPS and consolidate www vs non-www Screaming Frog is your best friend here.   4. Speed matters   Every 1-second delay costs you 7% in conversions. Run PageSpeed Insights Use Cloudflare Compress images and lazy load Remove render-blocking JS Minify CSS and JS Keep server response under 200ms We helped one eCommerce client boost transactions by 93% just by improving speed.   5. Mobile-first   Google indexes your mobile site first, not your desktop version. Use responsive design Run Google's mobile test Avoid intrusive popups Match content across devices Test mobile load speed separately 6. Schema and structured data   Search engines (and AI tools) love clean markup. Use JSON-LD (Google's preferred format) Add markup to products, FAQs, reviews, videos Test with Google's Rich Results tool Don't mark up content users can't see 7. Canonical tags   Too many sites let Google index duplicate versions of the same page. Use absolute URLs, not relative paths Stick to lowercase Reference HTTPS Use self-referencing canonicals Don't block canonical pages 8. Analyze server logs   They reveal what bots are actually doing. What bots crawl How often they visit Which URLs they ignore Where crawl budget is being wasted Which files are slowing things down 9. Don't overlook JavaScript SEO   Google has to render your JS before it can index the page. Make it easy for them. Avoid relying on JS for key content Stick to fast, server-side rendering Avoid client-side rendering if possible Use the URL Inspection tool Check meta robots tag position 10. Fix your site structure   Site structure should be flat, not deep. Keep pages within 3-4 clicks of homepage Build strong internal linking between related pages Create logical silos for topical authority 11. Bonus: International SEO Use hreflang tags for language targeting Use country-specific domains or subdirectories Avoid automatic redirects based on IP Create separate sitemaps per language Search engines and AI tools rely heavily on technical signals to understand, trust, and surface your content.   If your site's technical foundation is broken, the content won't matter.   Fix the engine before tuning anything else.   Want me and my team to take a look under the hood?   Request your free custom audit here.   We'll find out exactly what's holding your site back from getting more traffic, leads and sales.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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AI tool > 10 Human writers?

Hey Iwan,   AI content tools have gotten scary good in the last 6 months.   They're now able to produce content that ranks in Google, converts readers, and, in some cases, outperforms human writers - all with minimal edits needed.   Surfer just dropped its biggest update yet.   And as someone who's invested in the company, I'm obviously a little biased…   But if you're serious about scaling high-quality content, this is worth a look.   Here's what's new with Surfer AI: 10x faster content generation with significantly better quality Custom tone and voice options Templates based on your niche and SERP … and much more.   They also launched AI Tracker, a tool that tells you exactly when and where your brand shows up in ChatGPT, AI Overviews, and Perplexity.   Most businesses have zero visibility into AI search right now.   This gives you the data to fix that.   And for a limited time, Surfer is running a 30% discount through mid-July.   If you're still paying $50+ per post or getting unoptimized fluff content out of ChatGPT…   Now's a good time to change that.   Grab Surfer AI's new deal here:  https://surferseo.com/ai/   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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🚨Google’s AI mode is here…

and the SEO world is panicking

                                                                                                                                                            

Hi Iwan,   Google rolled out AI mode across the US, and it's already redefining search.   Meanwhile, the DOJ wrapped up their landmark antitrust case against Google.   And that's just the beginning of what happened in June.   This month's Diggity Marketing News Roundup is packed with stories that could change how you think about online marketing, including: The controversial "norefferrer" links discovery that has SEOs furious (and why Google says it was a mistake) What 75,000 brands revealed about getting visibility in AI Overviews (spoiler: it's not what you think) Why the Cloudflare CEO says zero-click searches are destroying the internet's business model ...and much more breaking news you need to know.   Read the roundup here:   https://diggitymarketing.com/news-roundup-june-2025/    Don't miss out on the latest news.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
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The only 7 SEO ranking factors you need

Ignore these and your site won't rank in 2025

                                                                                                                                                            

Hey Iwan,   I've been in SEO for 16 years.   And if there's one thing I've learned?   Most of the "expert advice" out there is complete garbage.   Most SEOs waste time on techniques that stopped working years ago.   But through gathering insights and conducting hundreds of tests on my own sites…    I've identified 7 factors that actually determine your rankings in 2025.   Nothing else matters. Here they are:   1․ User satisfaction metrics   Time on page is old news.   Google's watching micro-signals: scroll depth, how users interact with internal links, and if they click around or bounce.   If your content isn't scannable and engaging, you'll get buried.   2․ Traffic diversity   Google doesn't trust sites that only get SEO traffic.   Build traffic from email, YouTube, social, and PPC.   It boosts rankings, and makes your site less vulnerable to updates.   3․ Goal completion   If someone clicks your page and their search ends there, you win.   Answer the query fast. Use TL;DRs. Include CTAs near the top.   Google wants to reward sites that close the loop.   4․ Topical authority   Posting random blog topics won't cut it.   You need full topical coverage—deep clusters built around high-intent queries.   Map out your niche, go broad, then go deep.   5․ Content depth   Word count doesn't matter. Coverage does.   If the top 10 results average 2,000 words, match that—but only if you're providing useful content.   Surface-level stuff gets ignored. Fluff kills engagement.   6․ Quality backlinks   AI-generated content is everywhere.   The best way to stand out? Authority links.   Digital PR and relevant guest posts still drive rankings—if they come from the right sites.   7․ Brand search volume   Google loves brands.   If people search for your brand name, it signals trust, and you'll rank higher.   Run low-cost ads, post job listings, and get mentioned in "best of" lists to spike branded queries.   If you're not seeing the rankings you want, one (or more) of these is likely missing.   Want a breakdown of where your site stands?   Click here to request a free website audit.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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I cracked the AI-SEO code…?

Hey Iwan,   I spent 6 months figuring out how to get sites featured in Google AI Overviews and ChatGPT.   The results were... unexpected.   One client's AI traffic shot up over 2300%.    They went from 0 to 90+ AI overview appearances.   Meanwhile, their competitors are still scratching their heads, wondering why AI never mentions them.   In my latest video, I break down exactly how we did it, including: How to identify hidden AI ranking opportunities in your niche The content tactics that make your site the go-to authority that AI platforms cite The tracking system that shows you exactly which AI platforms are sending you traffic (so you can double down on what works) … and much more.   Here's the link:   https://youtu.be/4GBlHObjOrY    Don't miss this if you want to do SEO in the age of AI.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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We deleted 400 pages and doubled traffic...

Here's how

                                                                                                                                                            

Hi Iwan,   Want to know the fastest way to kill your SEO rankings?   Let Google index hundreds of worthless pages on your site.   That's exactly what was happening to this online training provider before we stepped in.   After cleaning up their mess and making a few smart moves, their organic sessions jumped from 874 to 1,759 in just 4 months—a 101% increase.   Here's the exact strategy you can copy:   1. Index Cleanup and Translation Management We removed 400+ low-value author pages from Google's index using targeted noindex rules. These pages were diluting the site's authority and confusing search engines about what content actually mattered. We kept only 2 real authors indexed—the ones with genuine expertise and content worth ranking. This focused Google's attention on quality over quantity. We disabled low-quality Weglot translations that were creating duplicate content issues, while keeping and improving the few translations that actually brought traffic and conversions.   2. Strategic Content and Authority Building We launched a targeted blog content plan focused on topics that directly serve the target audience's needs and search behavior. We created supporting posts designed to build topical authority around core service areas, using internal linking to guide both users and search engines to the most important pages. We structured all content to signal relevance and expertise to Google while providing genuine value to visitors looking for training solutions.   3. Trust Signal Implementation We completely rebuilt the Contact Us page with conversion-friendly elements and trust indicators. This included clear contact information, team photos, and social proof to show visitors they're dealing with a legitimate business. We rewrote the About page to tell a clearer brand story and showcase credentials. This directly impacts Google's evaluation of expertise and trustworthiness. We refined author bios to highlight real expertise and qualifications, satisfying Google's E-E-A-T requirements while building credibility with visitors.   The results speak for themselves: Organic sessions: 874 → 1,759 (101.26% growth) Engaged sessions: 435 → 926 (112.87% growth)     Want results like this? Head over to The Search Initiative and request your free website audit.   You'll get actionable strategies to clean up your site and start driving more qualified traffic right away.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
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How I FORCE my websites to rank

From #57 to #1 using this repeatable system

                                                                                                                                                            

Hey Iwan,   One of my blog posts dropped to position #57 for a 2,000/month keyword.   Most people would've let it die there.   Instead, I used a repeatable SEO system—and it climbed back to #1.   If you've got articles slipping in the rankings, this strategy literally forces them back up. Here's how to do it:   1. Set quarterly audit reminders   Mark these dates in your calendar: Jan 1, Apr 1, Jul 1, Oct 1   On those days, run a comparison report in your rank tracker (Accuranker, Ahrefs, or Semrush all work).   Compare your current rankings to where they were 3 months ago.   Find all the keywords that dropped, and flag those articles for immediate updates.   Prioritize articles that fell off page 1 of Google (fastest ROI) and those with no change in rankings.   Go through each article and check these 4 things:   2. Search Intent Alignment   Google's expectations change constantly.   Look at what's ranking right now for your keyword.   If Google is rewarding listicles or tools and you've got a blog post, it's time to switch formats.   3. Answer Position   People bounce fast if they don't get what they want.   Move your answer to the top of the page, right above the fold.   No intros. No fluff. Just answer the query straight away.   4. NLP-Friendly Formatting   Make your content easy to extract.   Use this simple structure:   "[Query] is [Answer]."   Example: "The best time to brew beer is 60°F."   It's the fastest way to win featured snippets and answer boxes.   6. AI Re-Optimization   What worked last year might not work now.   Run your content through SurferSEO (or a similar NLP tool). Check for: Terms that top-ranking pages are using that you missed Over-optimized phrases/entities that need toning down Internal links, headings, and structural gaps I've used this exact process on dozens of declining pages and watched them bounce back fast.   Try this the next time your rankings slip up, and let me know how it goes.   To your continued success, Matt Diggity   P.S. If you want help applying this to your site, we'll show you exactly where to start.   Click here for a free website audit.

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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