Hi iwan,

A small brand just showed up next to Amazon in ChatGPT shopping results.

Zero ad spend. Pure organic traffic. Direct buy buttons.

After 16 years in SEO, I've never seen an opportunity this big get ignored by so many people.

Here's exactly how to get your site featured on AI shopping results in 6 simple steps:

1. Understand the new AI shopping funnel

When someone searches "best wooden jigsaw puzzles" in ChatGPT, here's what happens:

  • ChatGPT searches Bing for product recommendations

  • It analyzes multiple review sites and comparison articles

  • It aggregates the most recommended products

  • It searches exact product names on Bing again

  • It displays a product grid with buy buttons

Small brands are appearing alongside Amazon and Walmart. Zero ad spend required.

2. Master the hidden keyword layer

ChatGPT doesn't search for what you think it does.

A developer named Ziggy created a bookmarklet that reveals ChatGPT's actual Bing searches:

"wooden jigsaw puzzles" becomes "best wooden jigsaw puzzle reviews"

"GPS pet trackers" becomes "best GPS tracker for pets 2025"

It often adds modifiers like "reviews," "2025," or "best" that most merchants never target.

3. Optimize for Bing (yes, really)

ChatGPT's product recommendations come from Bing search results.

Set up Bing Webmaster Tools:

  • Submit your sitemap (separate from Google)

  • Use Index Now for instant crawling

  • Fix Bing-specific issues (duplicate H1 tags matter more than Google)

Most e-commerce sites ignore Bing completely. Huge missed opportunity.

4. Structure product pages for AI crawling

Your title tag and H1 must match the exact product name used in reviews.

Add structured H2 sections:

  • Key features

  • Technical specifications

  • "Best for" sections targeting long-tail queries

Example: "Best for construction workers under $100" targets conversational searches like "what are the best work boots for construction workers under $100."

5. Implement product schema markup

AI platforms extract pricing, reviews, and product details from structured data.

Use Product schema with:

  • Aggregate ratings

  • Pricing information

  • Availability status

  • Product specifications

Makes your products more likely to appear in AI shopping grids.

6. Build review and comparison content

ChatGPT aggregates recommendations from multiple sources before showing products.

Create content that gets your products mentioned:

  • "Best [product category] in 2025" articles

  • Detailed product comparisons

  • Expert review content

  • User-generated review aggregation

AI shopping isn't coming. It's here.

The question is whether you'll be ready when your customers start buying through ChatGPT instead of Google.

And if you'd like us to take a look at where your AI visibility currently stands…

Click here for a free website audit.

I'll see you there.

To your continued success,

Matt Diggity