Hi iwan,

After running thousands of SEO audits for clients…

I've perfected a 10-step process that consistently uncovers traffic wins worth millions.

Here's the exact framework that you can steal and run it on your own site today:

Step 1: Crawl Setup That Actually Works

Download Screaming Frog (worth every penny for serious SEO).

Critical settings most people miss:

  • Uncheck resource links to speed up crawls

  • Enable near duplicates detection

  • Connect Google Analytics 4 and Search Console APIs

  • Add PageSpeed Insights API for performance data

This setup gives you actionable data instead of overwhelming noise.

Step 2: Internal Linking Quick Wins

Export your crawl to Google Sheets and filter for two killer opportunities:

  • Pages deeper than 3 clicks (poor crawl depth)

  • Pages with fewer than 5 internal links

These pages are invisible to Google. Simple internal linking fixes can push them from page 10 to page 1.

Step 3: Speed Wins That Matter

Sort by performance score in your crawl data.

Anything below 80 gets flagged for optimization.

Why this matters: AI crawlers give you less than 3 seconds before bouncing.

Slow sites get skipped by both Google and ChatGPT.

Step 4: 404 Revenue Recovery

Filter your crawl for 404 pages, then check if they have:

  • Search Console impressions

  • Historical traffic data

  • Existing backlinks

I've seen sites lose millions of impressions from valuable 404s. Easy redirects can recover this traffic instantly.

Step 5: Content Pruning Strategy

Flag pages with:

  • Under 500 words (thin content)

  • No traffic, no impressions, no backlinks

If an established page has zero signals after 6+ months, delete it.

Don't waste crawl budget on content that doesn't work.

Step 6: Kill Keyword Cannibalization

Search your title tags for duplicate keywords.

Real cannibalization = same keyword + same intent on multiple pages.

Different intent = not cannibalization (commercial page vs buyer's guide is fine).

Step 7: Topic Authority Audit

Search titles that DON'T contain your main keyword.

Off-topic content kills your authority. Either redirect these pages or delete them if they don't drive meaningful traffic.

Step 8: Low-Hanging Fruit Gold Mine

In Google Search Console, filter for keywords ranking positions 2-15.

These need minor tweaks to hit page 1:

  • Content optimization

  • Internal linking

  • Speed improvements

Step 9: Content Gaps = Easy Wins

Keywords ranking 50+ show search demand you're not capturing.

If you're getting impressions but ranking poorly, the topic matters but your content doesn't satisfy search intent.

Build dedicated pages for these proven demands.

Step 10: AI Citation Opportunities

Run your main keywords through ChatGPT, Perplexity, Claude, and Grok.

Check their citations - are you listed? If not, reach out to those sources.

Getting cited by AI platforms starts with getting cited by the sources they trust.

Most audits will give you 200+ issues that waste your time.

But these 10 steps cut straight to what actually moves rankings.

If you'd rather have my team handle the technical side, we're here to help.

Click here and fill in your details.

We'll analyze your site and give you a custom gameplan to scale your traffic and revenue.

To your continued success,

Matt Diggity