Hi iwan,

Most people think you need to constantly publish new content to grow traffic.

But what if I told you that removing content could work just as well?

My agency, The Search Initiative, helped an automotive client increase organic sessions by 19.73% in just nine months by cleaning up their site and adding a few strategic pages.

Here's exactly what you can do to replicate these results:

1. Content Cleanup and Optimization

  • Remove Duplicate and Low-Value Pages

  1. Use crawling tools to detect duplicate or near-duplicate content that may be diluting your topical authority.

  2. Merge or remove redundant pages, and replace thin or overlapping content with unique, high-quality landing pages targeting distinct keywords or audiences.

  3. This improves content depth and overall crawl efficiency.

  • Audit and Remove Affiliate Content

  1. Perform a full site crawl to identify all blog posts containing affiliate links.

  2. Remove or update these pages to maintain editorial integrity and align with Google's Helpful Content standards.

  3. After cleanup, re-crawl your site to confirm that all remaining content is original, valuable, and fully compliant with search quality guidelines.

2. Strategic Expansion

  • Develop Landing Pages That Convert

  1. Create a scalable, conversion-focused page template for SEO.

  2. Write unique copy for each service, product etc.that targets commercial-intent keywords and includes relevant CTAs.

  3. Build a central hub page to interlink all pages and strengthen topical relevance across your site.

  • Strengthen Internal Linking Across Your Site

  1. Refine your related articles section and expand your main navigation menu to highlight high-interest categories and priority pages.

  2. Within landing pages, add contextual links to related pages to improve navigation, distribute link equity, and encourage deeper engagement.

The result of these changes?

  • Organic sessions increased from 6,757 to 8,090 (19.73% growth)

  • Engaged sessions jumped from 4,974 to 5,981 (20.25% growth)

Want similar results for your site?

Head over to The Search Initiative for a free audit.

You'll get actionable steps to grow your traffic right away.

To your continued success,

Matt Diggity