Hi Iwan,
We helped a niche health coach nearly double their organic traffic in just 12 months.
No backlinks. No fancy PR campaigns.
Just smart content updates, on-page cleanup, and trust-building UX fixes.
Along the way, we also helped them pick up 20 citations for AI Overviews.
Here are the 3 strategies we used to boost their visibility:
1. Blog Content Cleanup and Growth
- Ran a content gap analysis against competitors to find new blog topics worth targeting.
- Audited existing blog posts to identify low-traffic and zero-traffic pages, then removed them to free up crawl budget for better content.
- Worked with the client through an SEO writing workshop to build skills, and developed a plan for new articles plus improvements to existing content.
2. Building Trust with E-E-A-T Signals
- Added dedicated author boxes to blog articles showcasing the coach's expertise and personal story.
- Revamped the Testimonials page and Contact Me page to build stronger visitor trust.
- Improved the contact form to create a smoother, more secure user experience that converts better.
3. Laying the Groundwork for AI visibility
- We ran an AI visibility audit to see how the brand could appear in Google AI Overviews and Bing Copilot results.
- Built a plan to claim and optimize Google Knowledge Panel, improve Google Business Profile, and add short, authentic videos to connect with high-intent searchers.
- Created AI-optimized content pages with clear, first-person answers and emotionally resonant language to help these AI systems confidently recommend our brand as a real, trusted expert.
The results:
- Sessions jumped from 1,196 to 2,341 (95.74% growth)
- Engaged sessions grew from 766 to 1,187 (54.96% growth)
- Started ranking in 20 Google AI Overview keywords for niche health topics
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