4 ‘invisible’ fixes = 84% traffic jump

And +190% ChatGPT traffic

                                                                                                                                                            

Hi Iwan,   Ever heard the saying "SEO takes a long time"?   Well, we just helped a client grow their organic traffic by 84% in just 4 months…   And increased their ChatGPT referral traffic by 190%...   All by fixing the 'invisible' problems holding their site back.   Here's exactly what we did to get these results:   1. Making Internal Links Crawlable We found that all internal links on the main Locations page were being loaded with JavaScript, which blocked search engines from following them. We replaced JS-only navigation with proper HTML <a href=""> tags to make it easy for Google and AI models to follow links throughout the site. Pages that were previously invisible to search engines became discoverable and properly linked within the site's architecture.   2. Fixing Broken Backlinks to Reclaim Authority Several pages that no longer existed were still receiving backlinks, causing valuable ranking power to be lost. We mapped all 404 URLs with referring domains using backlink tools like Ahrefs and GSC. Broken pages waste valuable ranking signals and confuse AI crawlers trying to understand site structure. We implemented 301 redirects to the most relevant live pages to preserve domain authority and help AI systems surface and cite relevant content. We prioritized backlinks from high-authority domains which are more likely to influence search rankings and be used as trust signals by AI systems.   3. Cleaning Up Heading Structure for Better SEO Multiple H1 tags were being used on nearly every page, creating confusion for search engines and diluting topical signals. We used a single, descriptive <h1> per page to clearly define the main topic and help Google and AI models to quickly understand the page's focus. We applied a consistent heading hierarchy (<h2>, <h3>, etc.) to structure subtopics, allowing language models to break down content into logical chunks for easier parsing. We wrote headings that reflected real search queries, making it easier for Google and AI systems to match page sections with user intent.   4. Optimizing Meta Titles for Clicks and Relevance Many meta titles and descriptions were missing or poorly written, limiting the site's visibility in both traditional and AI search results. We ran a full metadata audit across high-priority pages and delivered optimized titles and descriptions for both human users and AI systems. We placed the primary keyword near the front of meta titles—short, clear titles are easier for AI to quickly understand what the page covers. We wrote engaging, intent-matching meta descriptions (≤155 characters) with soft calls to action, helping AI extract context and user-friendly snippets. We avoided duplication across all URLs—unique metadata signals topic clarity, reducing confusion for Google and AI models parsing site structure.   The results speak for themselves: Organic sessions: 24,851 → 45,733 (+84% growth) Engaged sessions: 15,334 → 25,010 (+63% growth) ChatGPT referral traffic: +190% increase   …all within just 4 months.   Want the same results? Start by spotting and fixing the technical issues holding your site back.   And if you want expert help on that, head over to The Search Initiative for your free website audit.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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🚨Google engineer exposes how rankings REALLY work

Forget the 200+ factors. Here's what moves the needle…

                                                                                                                                                            

Hi Iwan,   While most SEOs are still debating over 200+ ranking factors…   A Google engineer just revealed something in court that cuts through all the noise.   It's called the ABC framework.   This is how Google actually ranks your site:   A = Anchors (Backlinks) B = Body (Content Relevance) C = Clicks (User Engagement)   That's it.   Google calls it "topicality," which is really just a fancy way of asking: Does this page give the user exactly what they were searching for?   And here's what this means for your SEO strategy going forward:   1. Get high-quality backlinks that match your topic   Backlinks still matter, but relevance matters more than raw quantity.   It's not about getting 10,000 links from random blogs. It's about getting 10 from the right ones. Get links from sites in your niche (e.g. if you run a health blog, a backlink from Healthline is 10x more valuable than one from a random lifestyle blog) Use exact or partial-match anchor text that reflects your target keywords Prioritize editorial links from real content, not spammy link farms   If the sites linking to you are also trusted authorities in your space, you get a double boost.   2. Write content that aligns perfectly with search intent   This is the "Body" part of the ABC framework. Google checks how well your content matches the question someone is trying to answer.   It's not about keyword stuffing. It's about answering the searcher's real question fast. Use tools like Ahrefs, AlsoAsked, or ChatGPT to uncover the actual questions people are asking Create complete, well-structured answers in your content (e.g. include pros and cons, examples, comparisons, visuals) Add content that matches different intent stages (e.g. informational: "what is CBD oil?" → commercial: "best CBD oil for sleep")   If people feel like your content "just gets it," Google will notice.   3. Keep visitors on your site   The "Clicks" factor tracks how long people stay before bouncing back to the SERP. Google sees this as a key sign of quality.   If users land on your page, get what they want, and stick around, that's a win.   Here's how to boost engagement: Break up content into short, readable paragraphs Use compelling subheadings that guide the reader (e.g. "What Happens If You Don't Use Schema?") Add visuals, examples, and videos to keep people interested Embed FAQs or summaries at the end to satisfy skimmers   Think of every second someone stays as a trust signal to Google.   4. Build trust that spreads across your entire site   Here's the kicker from that testimony: Quality scores are static.   That means once Google deems your site trustworthy, that trust applies to all related content. They don't recalculate it for every page or keyword.   So instead of treating each blog post like a one-off, focus on site-wide authority. Get branded mentions: Reach out to podcasts, industry publications, and roundup articles to get your name alongside recognized players in your niche Build topic hubs: Group related articles under pillar pages and interlink them to create a web of authority (e.g. "SEO Basics" → links to articles on on-page, technical SEO, link building, etc.) Showcase real expertise: Add bios that include credentials, link to original research, and display actual case studies with results   Authority compounds. And Google remembers.   Want to put this into action? Start here: Audit your current backlink profile: Is it actually relevant to your niche? Check time-on-page and bounce rates for your key landing pages Review your content against search intent: Are you answering the real search query? List out how your site demonstrates trust and expertise across multiple pages   Bottom line: Stop chasing every shiny new SEO tactic you see on X.   Master the ABC framework. Build real authority. Create content people actually want to read.   And if you want expert help figuring out how your site stacks up against this framework…   Click here to get a free custom audit from my team.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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AI search is growing 4% daily. Is your site ready?

Most sites are invisible to AI platforms. Here's how to prepare.

                                                                                                                                                            

Hi Iwan,   The future of search goes way beyond ranking on page one.   Gone are the days when keywords and backlinks were enough to drive traffic.   Today, it's all about AI visibility.   According to iPullRank, AI search adoption is growing 4% per day.    At this pace, nearly 100% of users will be interacting with AI search by September.   And while most websites are still completely invisible to AI platforms like ChatGPT, Gemini, and Perplexity…   You still have time to get ahead.   Here's exactly how to prepare your site for this shift:   1. Structure content for AI readability   AI pulls answers from individual paragraphs, not entire pages. So write for scanability: Use clear, direct language Organize with logical H2 and H3 headings Make each paragraph a complete, standalone answer Put key insights at the top of articles Back up claims with credible sources   2. Build authority signals   AI platforms prioritize content from trusted sources: Include author bios and credentials Highlight certifications or real-world experience Add case studies and real results Cite reputable sources Feature customer reviews prominently   3. Optimize for natural queries   LLMs like ChatGPT prefer content that mirrors how people actually speak: Target long-tail, question-based keywords that mimic how people talk to ChatGPT Add short Q&A sections to help AI pull answers Phrase headings like real questions (e.g. "How long does SEO take?") Use conversational language throughout   4. Increase branded web mentions   Google uses brand mentions across the web to verify trust.   The more your brand is cited by credible sources, the higher your odds of appearing in AI Overviews.   Focus on mentions in: Authoritative industry blogs News sites and press releases Forums and niche communities Expert roundup features   5. Fix technical foundations   If AI bots can't crawl your site, you won't get indexed: Allow AI bots in your robots.txt Submit updated XML sitemaps Speed up page load times Use structured HTML Add schema markup   6. Track your AI visibility   You can't improve what you don't measure. Search your brand in ChatGPT, Gemini, and Copilot Review how your site is being described Use GA4 to track AI traffic sources Monitor mentions using tools like Surfer's AI Tracker   Start by auditing your: Whether your brand shows up in AI tools today What content your competitors are ranking with in AI results Any technical blocks or content gaps that need fixing   Then build a 90-day plan to make your site AI-visible to ride this wave.   The data is clear: AI adoption is growing 4% daily.    The sites that fail to adapt will be left behind, while those that adapt will dominate their niche.   Want expert help auditing your site and creating your AI Search strategy?   Click here to request your free custom AI visibility audit.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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Something still works in SEO

I recently tested...

                                                                                                                                                            

Hey Iwan​...   Everyone's talking AI.  But not enough people are talking results.   I ran a fresh test on PBN links.   They still work...fast.  Still the easiest way to push rankings on demand.   If you know what you're doing and don't mind playing a little grey…   My friends at Rank Club are opening access to their private PBN next week.   It's invite-only, and it works.   Apply to Rank Club Here <<   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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🚨 Google's biggest update in years...

Hi Iwan,   July brought some massive updates to SEO, AI, and LLMs.   Here's what's covered in this month's news roundup: Google's latest massive core update (why this one hit harder than expected) Major hosting companies are forcing AI bots to pay for scraping your content The hidden reason behind why Google quietly de-indexed millions of pages and what it means for your site) … and much more.   Read the full roundup here:     https://diggitymarketing.com/news-roundup-july-2025/      Don't miss out on the latest news.     To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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I tested 3 weird AI SEO techniques...

Hi Iwan,   I just wrapped up testing the strangest AI SEO tactics I could get my hands on.   Server logs. Schema injections. And something Google literally begged us to do.   Honestly? I thought most of this stuff was complete BS.   But after months of testing, we ended up with a 1,400% increase in AI traffic and 164 newly ranking AI Overview keywords.   Plus we doubled overall organic traffic.   In my latest video, I break down exactly what worked: How to spot which pages AI bots are totally ignoring (and fix it fast) The simple schema trick that gets Google's AI to start citing your content Why multimodal content is crushing it in ChatGPT and AI Overviews   Here's the link:   https://youtu.be/EItVZ5W5FUc    Don't sleep on this. AI traffic is only getting bigger.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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Niche site doubles traffic in under 12 months…

And gets featured in AI Overviews

                                                                                                                                                            

Hi Iwan,   We helped a niche health coach nearly double their organic traffic in just 12 months.   No backlinks. No fancy PR campaigns.   Just smart content updates, on-page cleanup, and trust-building UX fixes.   Along the way, we also helped them pick up 20 citations for AI Overviews.    Here are the 3 strategies we used to boost their visibility:   1. Blog Content Cleanup and Growth Ran a content gap analysis against competitors to find new blog topics worth targeting. Audited existing blog posts to identify low-traffic and zero-traffic pages, then removed them to free up crawl budget for better content. Worked with the client through an SEO writing workshop to build skills, and developed a plan for new articles plus improvements to existing content.   2. Building Trust with E-E-A-T Signals Added dedicated author boxes to blog articles showcasing the coach's expertise and personal story. Revamped the Testimonials page and Contact Me page to build stronger visitor trust. Improved the contact form to create a smoother, more secure user experience that converts better.   3. Laying the Groundwork for AI visibility We ran an AI visibility audit to see how the brand could appear in Google AI Overviews and Bing Copilot results. Built a plan to claim and optimize Google Knowledge Panel, improve Google Business Profile, and add short, authentic videos to connect with high-intent searchers. Created AI-optimized content pages with clear, first-person answers and emotionally resonant language to help these AI systems confidently recommend our brand as a real, trusted expert.   The results: Sessions jumped from 1,196 to 2,341 (95.74% growth) Engaged sessions grew from 766 to 1,187 (54.96% growth) Started ranking in 20 Google AI Overview keywords for niche health topics   Ready to see similar results for your site?    Start with a free visibility audit here.   We'll show you exactly what's holding back your site from getting more traffic and appearing in AI search results.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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While everyone panics about AI killing SEO...

Here are 6 ways to prepare for this shift in 2025

                                                                                                                                                            

Hey Iwan,   Everyone's panicking about AI replacing SEO.   But after 16 years in this industry, I can tell you the opposite is happening.   AI isn't killing SEO. It's creating the biggest opportunity gap I've ever seen.   If you know how to position your site correctly, you can dominate Google's AI Overviews, ChatGPT citations, Gemini results, and more.   You'll build recognition in your niche, and a steady stream of high-intent traffic that actually converts.   Here are six strategies we're using across the board right now to get client sites pulled into AI answers:   1. Entity optimization   Large language models don't just scan for keywords.   They look for recognizable entities like businesses, products, and people they trust.   To help AI understand who you are, make sure to: Claim your Google Business Profile, Bing Places, and Apple Maps listings Get listed on trusted directories like BBB, Yellow Pages, and niche-specific sites Add organization schema to your site with your business name, logo, and contact info Syndicate content on high-crawl platforms like LinkedIn, Medium, and Reddit Secure mentions in "Best of" listicles that AI tools frequently reference   2. AI-friendly content formatting   If you want to show up in AI citations, make your content easier for machines to parse.   Start by: Targeting conversational queries like "What's the best way to…" instead of short phrases Using clear H1s, H2s, and H3s as structural cues Adding TLDR summaries at the top of posts Answering "People Also Ask" questions directly in your content Writing in a clear, direct tone that avoids filler and metaphors   3. Brand search volume   Google tracks how many people search for your company name.   More branded searches indicate trust and increase your chance of getting cited in AI Overviews and Gemini.   Quick ways to spike brand searches: Get featured in curated "Best X" roundups Run low-cost engagement ads in your target country Create YouTube content that gets your brand name in front of new audiences   4. Traditional SEO still matters   AI tools still reference core SEO signals when deciding who to cite.   Focus on: Earning backlinks from reputable, relevant sites Collecting and displaying Google Reviews and social proof Prominently showing your industry certifications and awards Keeping business listings accurate and consistent   5. Publish more video content   AI Overviews and Perplexity are citing YouTube videos more than ever.   They pull from timestamps, descriptions, and metadata. That means structured video content now directly contributes to AI visibility. Plus, there's less competition since most creators focus only on text content. Upload tutorials, product demos, and explainer content Add timestamps and keyword-rich descriptions Embed videos in blog posts to increase dwell time and engagement (boosts organic rankings too)   6. Lock in your technical foundation   Before trying to get picked up by AI, make sure your site isn't holding you back.   Double check: SSL certificate is active Mobile design is responsive Navigation is simple and intuitive There are no broken links or error pages Your About and Contact pages are live and easy to find   The sites that will win in AI search aren't chasing fast hacks.   They're building a strong foundation, showing real authority, and helping AI systems recognize and trust them.   Want a free custom audit from my team of pros?   We'll take a look at exactly what's holding you back from dominating the AI answers in your niche…    ….so that you can generate more qualified traffic that leads to sales.   Click here to request a free customized audit>>   We only do a couple of these audits each month, so make sure to claim yours.   To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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ChatGPT keeps citing our site…

Here's why

                                                                                                                                                            

Hi Iwan,   Search has evolved past the 10 blue links on Google.   It's now all about appearing on ChatGPT, Perplexity, Gemini, and Google's AI overviews.   But everyone's teaching "AI SEO" without showing any real results.   That's why in my latest case study, I'm sharing how we increased a client's monthly AI referral traffic by 1,400%...    …And got them featured in 164 AI Overview keywords in just 12 months.   Here's what you'll find:   How to use AI to analyze your server logs and uncover exactly which pages AI bots are crawling or ignoring (most sites have no clue about this) The specific structured data format that makes Google's AI choose YOUR content over competitors (you can generate this in 30 seconds) Simple multimodal tweaks that triple your chances of appearing in ChatGPT and AI overview results   … and much more.   Get the full case study here:   https://diggitymarketing.com/advanced-ai-seo-case-study/    To your continued success, Matt Diggity

 

30 N Gould St, Ste #4000
Sheridan WY 82801
USA

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