Hi Iwan,
The future of search goes way beyond ranking on page one.
Gone are the days when keywords and backlinks were enough to drive traffic.
Today, it's all about AI visibility.
According to iPullRank, AI search adoption is growing 4% per day.
At this pace, nearly 100% of users will be interacting with AI search by September.
And while most websites are still completely invisible to AI platforms like ChatGPT, Gemini, and Perplexity…
You still have time to get ahead.
Here's exactly how to prepare your site for this shift:
1. Structure content for AI readability
AI pulls answers from individual paragraphs, not entire pages. So write for scanability:
- Use clear, direct language
- Organize with logical H2 and H3 headings
- Make each paragraph a complete, standalone answer
- Put key insights at the top of articles
- Back up claims with credible sources
2. Build authority signals
AI platforms prioritize content from trusted sources:
- Include author bios and credentials
- Highlight certifications or real-world experience
- Add case studies and real results
- Cite reputable sources
- Feature customer reviews prominently
3. Optimize for natural queries
LLMs like ChatGPT prefer content that mirrors how people actually speak:
- Target long-tail, question-based keywords that mimic how people talk to ChatGPT
- Add short Q&A sections to help AI pull answers
- Phrase headings like real questions (e.g. "How long does SEO take?")
- Use conversational language throughout
4. Increase branded web mentions
Google uses brand mentions across the web to verify trust.
The more your brand is cited by credible sources, the higher your odds of appearing in AI Overviews.
Focus on mentions in:
- Authoritative industry blogs
- News sites and press releases
- Forums and niche communities
- Expert roundup features
5. Fix technical foundations
If AI bots can't crawl your site, you won't get indexed:
- Allow AI bots in your robots.txt
- Submit updated XML sitemaps
- Speed up page load times
- Use structured HTML
- Add schema markup
6. Track your AI visibility
You can't improve what you don't measure.
- Search your brand in ChatGPT, Gemini, and Copilot
- Review how your site is being described
- Use GA4 to track AI traffic sources
- Monitor mentions using tools like Surfer's AI Tracker
Start by auditing your:
- Whether your brand shows up in AI tools today
- What content your competitors are ranking with in AI results
- Any technical blocks or content gaps that need fixing
Then build a 90-day plan to make your site AI-visible to ride this wave.
The data is clear: AI adoption is growing 4% daily.
The sites that fail to adapt will be left behind, while those that adapt will dominate their niche.
Want expert help auditing your site and creating your AI Search strategy?
Click here to request your free custom AI visibility audit.
To your continued success,
Matt Diggity
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