Hi Iwan,

When more people search for your business by name, Google treats you as a brand worth trusting, and that helps every page on your site rank. You can build that demand without a big budget.

Here are three low-cost ways to start:

1. Get listed in "best of" articles

People who read a "best [service] companies" list often search the names on it afterward.

  • Search your main service plus "best" and note which articles rank on page 1.

  • Email each author with a short pitch on why your business belongs on the list.

  • Offer something useful, like data or a free trial, to make the yes easy.

2. Post where people already discover brands

YouTube, LinkedIn, and podcasts all send curious viewers to Google to look you up.

  • Publish short videos that answer common customer questions.

  • Say your business name out loud and spell it on screen.

  • Pitch yourself as a guest on podcasts your customers already listen to.

3. Track whether it's working

You can't improve what you never measure.

  • Open Google Search Console and filter queries to include your business name.

  • Note the monthly number today as your baseline.

  • Check each month again and see which activity lined up with growth.

Rankings can come and go with an update. A brand people search for stays steady.

Click here to get a free audit of your brand visibility: https://thesearchinitiative.com/?utm_source=newsletter&utm_medium=email&utm_campaign=tsi-brand-search-2026

To your continued success,

Matt Diggity