Hi Iwan,

Ever feel like your site's stuck in neutral while competitors are getting all the organic traffic?

One of our SaaS clients had the same problem.

They had good content but it wasn't ranking. Their technical foundations were shaky, and search engines barely noticed them.

We fixed that. In one year, their organic sessions jumped from 521 to 1,422: a 173% increase.

Here's the exact playbook you can copy:

1. Build a Resource Hub for Related Content

Group similar content under one clear parent URL (like /guides/ or /resources/).

This helps search engines understand your site's topical authority and makes it easier for visitors to find what they need.

  • Pick a core topic your audience cares about (tutorials, comparisons, how-to guides).

  • Create a dedicated section on your site with a clean URL structure.

  • Link this hub from your main navigation or high-traffic pages so it gets visibility and link equity.

2. Create Detailed, Intent-Driven Guides

Look at what's already ranking for high-intent queries like "how to do X" or "how to fix Y."

Then create better, more complete versions.

  • Study the top 3–5 competing pages. Note their structure, depth, and what they're missing.

  • Match your format to what searchers actually want (step-by-step instructions, FAQs, checklists).

  • Target one primary keyword per page, then naturally include related variations.

  • Add internal links connecting these guides to your service pages and other relevant content.

3. Fix Your Page Titles and Metadata

Put your main keyword at the start of each title tag. Keep it readable and under 60 characters so it doesn't get cut off in search results.

  • Lead with the keyword, then add a benefit or clarifying detail.

  • Use a crawler to find pages with missing, duplicate, or weak metadata.

  • Rewrite meta descriptions to clearly explain what visitors will get from clicking.

4. Clean Up Internal Links and Redirects

Broken links hurt user experience and waste crawl budget. Find them, fix them, or remove them.

  • Use a site audit tool to identify broken internal links.

  • Replace broken links with relevant live pages whenever possible.

  • Set up 301 redirects for deleted or moved pages (especially ones with backlinks or traffic history).

  • Make sure redirects point directly to the final destination; no redirect chains.

5. Add the Right Structured Data

Schema markup helps search engines understand your content and can get you rich results in search.

  • Start with Organization schema on your homepage (name, logo, contact info).

  • Add relevant schema to specific page types: FAQ schema for Q&A pages, HowTo schema for guides, Breadcrumb schema for navigation.

  • Check your schema using Google's Rich Results Test to catch errors.

  • Avoid duplicating schema across multiple pages where it doesn't belong.

The Results:

  • Sessions increased from 521 to 1,422 (172.94% growth)

  • Engaged sessions jumped from 460 to 1,253 (172.39% growth)

If you want results like this for your site, head over to The Search Initiative.

We'll audit your site for free and give you an action plan to start getting more traffic right away.

To your continued success,

Matt Diggity