Hi iwan,

A service-based business came to us stuck with weak rankings, barely any authority, and stagnant traffic.

12 months later? Their organic sessions jumped from 1,712 to 2,512 (+46.73% growth).

Here's the exact strategy we used to turn things around.

1. Rebuild Domain Authority With High-Quality, Niche-Relevant Links

  • Launch a link campaign focused on earning DR 50+ backlinks from credible, niche-relevant industry sites (not generic directories or low-quality blogs).

  • Strengthen authority by securing links with contextual, keyword-aligned anchor text that point directly to high-value pages.

  • Prioritize link equity routing to core revenue-driving pages to accelerate trust signals, improve rankings, and hit authority-growth targets faster than relying on volume-based link building.

2. Scale Content Volume With Trust-Led On-Page Improvements

  • Expand content by sourcing real user questions from Google's People Also Ask, Search Console queries, Reddit and forums, competitor FAQs to create high-intent, commercially relevant content.

  • Strengthen credibility by adding proof and trust elements (case studies, testimonials, before/after examples, expert bios) across key pages to improve credibility and conversion confidence.

  • Complete technical on-page improvements (heading hierarchy fixes, internal link placements, and making sure all new content was included in sitemaps) to support indexing and discoverability.

3. Improve Core Service Pages for Fast Conversion and Ranking Gains

  • Improve titles, metadata, and H1/H2 structures on core service pages to align with search intent and increase click-through rates.

  • Perform detailed heading tag audits to make sure each high-value page follows a clean, logical structure that Google can interpret and rank more effectively.

  • Prioritize these improvements early to secure quick, high-impact ranking lifts for the most commercially important pages.

4. Stabilize Rankings Through Structured Data and Business Profile Cleanup

  • Perform a deep diagnostic on underperforming pages to identify content, technical, and business profile discrepancies.

  • Fix incorrect Schema markup by including a proper primary address and clearly linking relevant pages within the site's structured data, improving Google's understanding of business entity relationships.

  • Complete a full business profile audit to confirm NAP (name, address, phone) accuracy, adding relevant photos and responding to customer reviews to build trust.

The result of these changes?

  • Organic sessions increased from 1,712 to 2,512 (+46.73% growth)

  • Engaged sessions jumped from 973 to 1,469 (+50.98% growth)

Want similar results for your site? Head over to The Search Initiative.

We'll give you a free audit and actionable strategies to grow your traffic right away.

To your continued success,

Matt Diggity