Hi iwan,

SEO isn't just a Google play anymore.

After tracking algorithms for 16 years, I can tell you this: we're in the biggest shift since mobile-first indexing.

If you want traffic in 2025, you need to think beyond Google.

Here's the strategy to dominate search across ALL platforms:

1. Map the new search ecosystem

Your customers aren't just using Google. They're searching on:

  • ChatGPT and Perplexity for research

  • YouTube for tutorials and reviews

  • TikTok for product recommendations

  • LinkedIn for B2B solutions

  • Reddit for genuine opinions

Each platform requires a slightly different approach, but the fundamentals remain the same.

2. Target conversational queries

Traditional keyword research misses how people actually talk to AI.

Instead of "best CRM software," people ask "what's the most user-friendly CRM for a 50-person sales team?"

Here's how to find these queries:

  • Check "People Also Ask" sections in Google

  • Use Google Search Console to find queries longer than 10 words

  • Study how Perplexity expands your seed keywords

  • Look at suggested queries in AI chat platforms

3. Build topic clusters across platforms

Pick one core topic and go deep.

If you're targeting "email marketing," create content around:

  • Email automation workflows

  • Deliverability best practices

  • Subject line optimization

  • List segmentation strategies

  • A/B testing methodologies

Then distribute this content across:

  • Your website (pillar page + supporting articles)

  • YouTube (video tutorials)

  • LinkedIn (professional insights)

  • Industry forums and communities

The key is maintaining consistent messaging while adapting format to each platform.

4. Signal authority to AI systems

AI platforms don't just pull random content. They favor authoritative sources.

Build authority signals through:

  • Consistent link building (AI systems favor sites that rank well in traditional search)

  • Third-party reviews and mentions

  • Citations from trusted industry sources

  • Brand mentions across the web

The sites getting cited in ChatGPT responses? They typically have strong backlink profiles and established domain authority.

Most businesses are still stuck in 2019 SEO tactics while their customers have moved to a multi-platform search world.

The companies winning right now are treating search as an ecosystem, not just a Google problem.

Want to see how your site can get traffic from both Google and AI search?

Click here to claim your free website audit.

To your continued success,

Matt Diggity