| Hi iwan, You can rank #1 on Google… and still lose to a competitor with weaker products. Why? Because they show up in AI answers, and you don't. Billions of searches now run through Google's AI and LLMs like ChatGPT and Perplexity every day. I've tested AI SEO strategies across multiple client sites. Here's what's working right now: 1. The Entity Recognition Game AI doesn't think in keywords. It thinks in entities. When someone asks ChatGPT "Who's the best SEO agency?" it's scanning for recognized business entities, not keyword density. Here's how to become an entity: Complete every single business listing (Google, Bing, Apple Maps, industry directories) Get mentioned in Wikipedia articles (even as citations) Appear in knowledge graphs by claiming Google Knowledge Panel Build consistent NAP (Name, Address, Phone) across 50+ directories 2. The Question-Answer Architecture AI pulls direct answers, not web pages. Your content needs to work like a Q&A database. Structure every piece of content like this: Question as H2: "How long does SEO take?" Direct answer in first sentence: "SEO typically takes 3-6 months to show significant results." Supporting details in bullet points below Drop your query into ChatGPT, and reverse-engineer the structure of the content that's already being cited. 3. Reputation Signals That AI Actually Reads AI crawls everything humans write about you. Traditional SEO focuses on your website. AI SEO focuses on what others say about your website. The signals that matter: Reddit comments mentioning your brand positively Quora answers that reference your expertise LinkedIn posts where you're tagged as an expert Industry forum discussions where you provide value YouTube comments on relevant videos 4. The Citation Multiplication Strategy AI loves authoritative sources. But here's the trick - it stacks citations. When Harvard Business Review quotes a study, AI trusts it more than the original study. Your job: Get quoted by sources that AI already trusts. Pitch yourself as an expert source to journalists Comment on trending industry news with your take Create original research that bigger publications want to reference Guest post on established industry sites The compound effect is massive. One citation leads to multiple AI recommendations. 5. Conversational Content Patterns AI responds to natural language patterns. People don't ask Google "SEO services Chicago." They ask ChatGPT "What's the best SEO company in Chicago?" Rewrite your content for how people actually talk: Instead of: "Chicago SEO Services - Professional Search Engine Marketing" Write: "The 7 Best SEO Companies in Chicago (2025 Guide)" Instead of: "Link building strategies for higher rankings" Write: "How to get high-quality backlinks without getting penalized" 6. The Review-to-Recommendation Pipeline AI heavily weighs customer reviews when making recommendations. But not just star ratings - the actual review content. Here's the system: Ask happy customers specific questions in review requests ; "How did our service help your specific business challenge?" "What results did you see, and by when?" "Would you recommend us to others in your industry?" These detailed reviews become AI training data. 7. Multi-Platform Content Syndication AI doesn't just crawl your website. It crawls everywhere you appear. Publish the same valuable content across: More touchpoints = higher AI recognition probability. Traditional SEO is about ranking pages. AI SEO is about ranking your expertise. Stop optimizing for robots. Start positioning yourself as the human expert AI should recommend. Want to see how your brand currently shows up in AI search? Click here to claim your free AI visibility audit. To your continued success, Matt Diggity
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