Hi Iwan,
I consult businesses for $3K/hour on how to double or triple their organic traffic.
I'm about to hand you 5 of my best, non-obvious SEO strategies for 2025.
Take note, this isn't generic advice from "pros" who don't manage real client sites.
They're battle-tested, actionable stuff from being deep in the trenches:
1. Start optimising for AI chatbot visibility
Over 71.5% of consumers now use LLMs for search to complement Google.
- Structure content clearly. Use bullet points, concise intros, and proper H2s so AI can parse and summarize your info easily.
- Publish original stats, examples, and expert perspectives. AI prioritizes unique, first-hand insights.
- Add schema markup. Use FAQ, How-To, and Product schema to boost AI readability.
- Build domain authority with consistent mentions and authoritative backlinks. Chatbots prioritize content from trustworthy sources.
- Monitor citations. Use tools like AlsoAsked, Bing Chat, or Perplexity to see where your brand shows up, and reverse-engineer what works.
2. Create topical clusters
Google's moving from keyword-based indexing to topic-based indexing.
Here's what you should do moving forward:
- Build pillar pages and surround them with 10–20+ related articles. (depending on topic size)
- Cover every question and angle around your niche. (Use ChatGPT or Ahrefs to come up with content ideas)
- Link internally in a way that mimics expert knowledge architecture.
- Update older pages with new stats, examples, and links to new content to keep your topical coverage fresh.
You don't need 1,000 blog posts. You need the right 50, mapped out like a knowledge hub.
3. Focus on user-centric SEO
Google prioritizes user experience signals now more than ever.
- "Last-click satisfaction" tells Google your site ended the search. If users pogo-stick back to the SERP, your rankings are toast.
- Format pages to be scannable and easy to read. Use short paragraphs, strong subheadings, and clean layouts that guide the reader's attention.
- Prioritize user intent, not just search terms. Understand what the searcher really wants and deliver it fast.
4. Double down on video and visual content
60% of users say they prefer video over text when learning something online.
Google knows it. And they're adjusting the SERPs.
To stay competitive:
- Embed short-form videos that summarize your content to boost dwell time and provide more value to skimmers.
- Use VideoObject schema to help search engines index and feature your videos properly.
- Add custom visuals, charts, or infographics. They make your content more engaging, reduce bounce, and boost backlinks.
- Repurpose blog topics into YouTube videos targeting the same keywords. This doubles your chances of appearing in both search and AI-generated results.
5. Focus on bottom-of-funnel keywords and CRO
Informational queries now trigger AIOs 59% of the time.
To stay profitable:
- Focus on commercial intent keywords like "[product] vs [product]" and "best [product] for [specific need]" (these trigger AIOs only 3-5% of the time)
- Maximise revenue from your traffic by testing different headlines, CTAs, and page layouts to improve conversion rates.
- Install heat map tools (like Hotjar/Mouseflow) to get invaluable data on user behavior and fix potential friction points.
Now, these are just 5 tactics I'm sharing here.
I've found that the biggest growth comes from knowing exactly which ones apply to your site based on its current needs.
That's why my agency is offering free website audits until the end of the month.
If you'd like us to look under the hood and give you tailored, actionable steps to squeeze every last bit of organic traffic from your site…
Click here to claim yours.
To your continued success,
Matt Diggity
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