Hi Iwan,
My agency, The Search Initiative, recently helped a client increase their organic traffic by 48% in under a year.
They were in the adult entertainment niche, and had a bunch of blog content but none that really ranked.
Here's the exact 3-part strategy we used to give them a traffic boner (no pun intended):
1. Blog Content Revamp
- We created 50+ laser-focused guides addressing specific questions their audience was actively searching for.
- We structured it as a content series, optimized for SEO and promoted it across channels for sustained engagement and traffic.
- This positioned the site as an educational hub while bringing in fresh traffic from informational searches.
2. Strategic Page Overhauls
- We completely rebuilt category and listing pages with better visuals and organization to improve UX and engagement across top-converting pages.
- We focused on the most visited category pages and applied content optimization techniques (such as improving content structure with clear headings, integrating rich media and optimizing CTAs) to boost rankings and dwell time.
3. Trust-Building Additions
- We added practical FAQs and device-specific guidance throughout the site.
- These additions improved UX, kept visitors engaged longer, and built genuine trust with the users (that Google rewards).
The result of these changes?
- Organic sessions increased by 47.82%
- Engaged sessions increased by 48.02%
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