Hi Iwan,
While everyone's hyping up fancy link-building tactics…
We grew a client's traffic by 437% in just 6 months with some simple structural fixes.
Yup, good old onsite SEO took our e-commerce client from 758k to 4.08M monthly sessions.
Here are some of the fixes that you can copy and paste for your own website:
Website Structure Optimization
- Created a New Category System: We analyzed the 1.5 million products that the client sold and restructured categories based on competitor research and product tags, making navigation smoother and improving search visibility. We specifically looked at how competitors structured their categories and tagged their products to align with how users were searching.
- Automated Product Assignments: We built an automation system to auto-assign products to categories using predefined rules and AI capabilities, reducing manual effort and orphan pages.
Product Description Enhancements
- Expanded Product Descriptions: We added key product details (dimensions, colors, materials, assembly steps) to enhance user experience and boost conversions. The key is to provide users with as much information about your products as possible, in a way that is easy to digest and understand.
- Enabled Advanced Product Filtering: New data fields allowed users to filter products by specific attributes (like materials, color etc), making product discovery faster and more intuitive.
Image Optimization
- Implemented a Systematic Alt Text Pattern: We created a structured approach to alt text by incorporating the image title and a specific phrase related to the client's products. This improved image rankings in Google Image Search and made the website more accessible.
- Applied Alt Text Across All Product Images: Using automation, we ensured that every product image received relevant and optimized alt text. This prevented content gaps and provided consistent SEO improvements across the entire catalog.
Technical SEO Improvements
- Implemented a Dynamic Sitemap: We replaced the static sitemap with an automated version that updates instantly when new URLs are added, keeping search engines informed in real time.
Open Graph Implementation
- Optimized Metadata for Social Sharing: To improve content visibility and engagement, we implemented Open Graph (OG) tags for title, description, image, and URL. This ensured structured and compelling previews when shared on social media.
- Boosted Rankings for Recognized Authors: Since the authors were well-known, better metadata instantly improved their rankings, reinforcing their authority in search results.
The result of these changes?
Sessions: 758k → 4.08M (437% growth)
Engaged users: 559k → 3.02M (440% growth)
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