Hi Iwan,
What if a few simple SEO tweaks could more than double your organic traffic?
That's exactly what happened to one of our clients, a social media marketing agency.
We helped them grow their organic sessions from 8,050 to 20,847 in just one year—a 158.9% increase.
The best part? These fixes are straightforward and repeatable. Here's what we did:
1. Website Structure and Service Pages
- Created 40 New Service Pages: We designed and implemented 40 service pages with high-converting layouts. Each page included clear CTAs (to compel users to convert), responsive design (to cater to all screen sizes), and improved internal linking (to drive leads toward relevant pages and enhance navigation).
- Refreshed Existing Landing Pages: We updated all existing landing pages by implementing proven UX and conversion principles, such as streamlining forms, adding compelling CTAs, and improving above-the-fold content.
- Improved Menu and Footer Structure: We developed a new, intuitive menu structure with clear categorization and simplified the footer by consolidating key links. We also enhanced navigation with mobile-first designs and optimized it for SEO by incorporating schema markup and internal linking strategies.
2. E-E-A-T and Content Enhancements
- Built All E-E-A-T Pages from Scratch: We created essential pages such as About Us (to tell the client's story), Reviews (to show off their expertise and trustworthiness), and Contact Us (for transparency). .
- Build the Blog with a Fresh Layout: We designed the entire blog with a modern, visually appealing layout featuring a sticky Table of Contents, improving user engagement and navigation.
3. Social Media Strategy
- Established Social Media Profiles: We recommended branded profiles on key platforms to enhance the brand's online presence and increase its visibility. This aided with building search demand for the client's branded keywords.
- Developed a Social Media Strategy: We implemented a content strategy that included regular posts, engaging campaigns, and seamless integration of social media links across the website.
4. Backlink and Authority Building
- Strengthened Link Profile: We developed a link-building strategy targeting the most important service pages, obtaining high-quality, niche-relevant backlinks with exact keyword match anchors.
- Boosted Authority with Thought Leadership: We introduced a content plan focused on engaging, niche-specific blog posts to position the brand as an industry leader.
Here are the results:
- Sessions: +158.97% (8,050 → 20,847)
- Engaged Users: +158.32% (5,857 → 15,130)
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