Hi Iwan,
While everyone's talking about the death of SEO, this plant store quietly grew 85% in organic traffic…
…Without any fancy tricks, or outrageous marketing budgets.
Just by implementing the simple 3-step strategy down below, their organic traffic skyrocketed from 12,554 to 23,279 sessions in just one year.
Quick background—they had solid products but couldn't crack non-PPC visibility. Sound familiar? If so, here's the exact gameplan:
1. Google Shopping Strategy:
- Google Shopping is a powerful e-commerce tool that allows businesses to display their products directly in search results. It boosts sales by targeting users actively searching for products online.
- Start by setting up a Google Merchant Center account. This is where you'll manage your product data, link it to your website, and verify ownership. Ensure all account details are accurate and aligned with your e-commerce site.
- Create your Google Shopping Feed, a structured file that includes all the product details (e.g., title, description, price, availability). Use tools like Google Sheets or an automated feed plugin (for platforms like Shopify or WooCommerce) to upload and sync this data to your Merchant Center account. Ensure the feed adheres to Google's specifications, including proper formatting and data quality.
2. Google Discover Strategy:
- Google Discover is an untapped opportunity for driving high-quality, passive traffic. Unlike traditional search, Discover surfaces content based on user interests and browsing habits.
- Transitioning from strategic SEO content (which lays a solid foundation) to Thought Leadership Content is key to success in Google Discover. Focus on creating blog posts that showcase expertise, offer fresh perspectives, and resonate with your audience's broader interests—not just their search queries.
- Engaging headlines, unique visuals, and trending topics that align with user interests are essential. Optimize metadata but prioritize storytelling and value for readers. While results may not be instant, building thought leadership ensures that your content meets Google Discover's focus on relevance and engagement. Over time, this strategy boosts visibility, authority, and traffic across your site.
3. Brand Traffic Strategy:
- Branded traffic is more crucial than ever, especially after recent algorithm updates and the rising popularity of platforms like Reddit. Keywords combining your brand with strategic terms drive high-quality traffic and signal trust to search engines, enhancing your site's overall performance.
- Now is the perfect time to invest in building a community. Consider creating a forum or engaging on platforms like Reddit to connect directly with your audience. Active communities foster brand discussions, increase branded searches, and build long-term loyalty.
- Optimize your site for branded searches by creating targeted pages (e.g., Brand forum, Brand community), refining metadata, and encouraging organic links from community discussions.
The proof is in the numbers:
- Sessions jumped 85.43% from 12,554 to 23,279.
- Engaged users up 66.64% from 7,454 to 12,421.
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