Hi Iwan,
If you've ever wondered how to turn a small site into a traffic machine…
Here's an SEO strategy (that you can copy) my agency, The Search Initiative, used to help a card-gaming website double its organic traffic in just 6 months.
- Strategic Content Expansion
Create fresh, in-depth content that enhances the user experience. Aim to make your content genuinely helpful, solving real problems your audience might face. This could include blogs with step-by-step guides or actionable strategies.
Additionally, organizing your blog posts into specific categories makes them more user and search-engine-friendly.
Regularly review and prune low-quality or outdated content, including poorly AI-generated posts that don't add value for your audience. Ask, "Is this content useful and relevant?" Use tools like Google Search Console to help identify underperforming pages.
Protect your site from spam bots by blocking unwanted URLs (like login pages, admin panels, and duplicate paths) in your robots.txt file. If you have a WordPress site, look out for a popular exploit where an infinite number of ?s=XXX pages are generated by users abusing the search function. This helps maintain your site's integrity and boosts your SEO.
- Prioritize User Experience (UX)
Run a CRO/UX audit to uncover any roadblocks your users might face on your site, including making a purchase, navigating to other pages, etc.
Create mockups for new pages with a user-first approach to ensure smooth navigation and easy access to key features (like your navigation menu, CTA buttons, etc). Mockups help you visualize the page layout, pinpoint where key information should be placed, and guide your internal linking strategy as you strategically position links to improve keyword targeting and user flow across the site.
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- Index Management & Metadata Optimization
Build a clear, organized sitemap highlighting your site's key pages for search engines and users. Ensure all high-value content is included. Submit it to Google Search Console, and remember to link it in your robots.txt file for easy access.
Optimize metadata, especially page titles, to boost keyword targeting and engagement. Craft descriptive, compelling titles with strategic keywords to encourage clicks from search results.
The result of implementing these strategies?
